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Category: Marketing

TUMI appoints Aris Maroulis as VP for TUMI Asia-Pacific and Middle East
TUMI appoints Aris Maroulis as VP for TUMI Asia-Pacific and Middle East
Posted on March 21, 2024
by Teddy Cambosa
Based in Hong Kong, Maroulis will be responsible for building the brand, overseeing operations, and managing overall business in the region.
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Chubb, Atome announce regional partnership to drive consumer protection across SEA
Chubb, Atome announce regional partnership to drive consumer protection across SEA
Posted on March 21, 2024
by Teddy Cambosa
The first insurance product, ‘Bill Secure,’ is available in Singapore and will be rolled out in Malaysia later this month. Targeted at consumers using buy now, pay later services, ‘Bill Secure’ covers up to five times the transaction amount of the purchase price in the event of permanent disability or...
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NP Digital continues APAC expansion with strategic key hires
NP Digital continues APAC expansion with strategic key hires
Posted on March 21, 2024
by Teddy Cambosa
Kris Casey will serve as the SEO APAC lead; while the agency’s expanded leadership team include Arjun Singh as group account director, Rizwan Kamil as head of performance marketing for APAC, Keith Ho as strategy lead, and Lee Weiye as senior SEO manager.
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CIMB Bank launches pop-up experience in SG, centred on providing comprehensive banking experience
CIMB Bank launches pop-up experience in SG, centred on providing comprehensive banking experiences
Posted on March 21, 2024
by Teddy Cambosa
The pop-up, done alongside ShopBack, brings together retail brands like Pelago by Singapore Airlines, Samsung, LOOKFANTASTIC, Myprotein, and Under Armour, to offer shoppers a suite of captivating and animated ‘rooms’ with enticing promotions and exclusive deals.
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Kartik Mehta appointed as Channel Factory’s head of Asia, growth markets
Kartik Mehta appointed as Channel Factory’s head of Asia, growth markets
Posted on March 20, 2024
by Teddy Cambosa
In his new role, Mehta will be solidifying Channel Factory’s position in emerging markets, whilst aiding Channel Factory’s sustained global growth through enhancing and localising its global strategy. 
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BBDO Bangkok welcomes two creative directors to its roster
BBDO Bangkok welcomes two creative directors to its roster
Posted on March 20, 2024
by Teddy Cambosa
These appointments underscore BBDO Bangkok’s commitment to fostering a culture of creativity and innovation, complementing the visionary leadership of Thasorn (Pete) Boonyanate, BBDO Bangkok’s chief creative officer.
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PUMA taps GOVT to launch first-ever PUMA Palermo pop-up in SEA at Bangkok
PUMA taps GOVT in launching first-ever PUMA Palermo pop-up in SEA at Bangkok
Posted on March 20, 2024
by Teddy Cambosa
The pop-up store serves as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. Stepping into the space, guests will be transported onto a journey that evokes the essence of Palermo while paying homage to the coastal capital of Sicily in which the Palermo was proudly named af...
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Joyce Yu
COMCO Mundo announces appointment of Joyce Yu as managing director for Southeast Asia 
Posted on March 19, 2024
by MARKETECH APAC
Yu's new position includes growing COMCO's Experience+ division and fortifying the group's flagship brands, New PR and Smart Social. Services include events, branding, advertising, and special media executions are the main areas of focus for this sector. 
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Ogilvy One leaders
Ogilvy One announces multiple key appointments for its global leadership
Posted on March 19, 2024
by MARKETECH APAC
Ogilvy One announces new multiple global leadership and launches next-generation services targeted at cultivating more partnerships through purposeful design. Ogilvy uses a strategy to develop partnerships that deliver business, brand, and customer value, guided by creativity, powered by data, and augmented...
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Sensor Tower & data
Sensor Tower announces the acquisition of market intelligence platform data.ai
Posted on March 19, 2024
by MARKETECH APAC
With the acquisition of data.ai, Sensor Tower has taken a step forward by expanding its clientele to include companies like Microsoft, Sky, and Bandai Namco, all of which make use of data.ai's mobile app intelligence solutions. This move strengthens Sensor Tower's standing as a supplier for investors,...
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