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Category: Marketing

[Appointment] KFC & Pizza Hut x WPP
WPP Media takes KFC, Pizza Hut Singapore media mandate in key market pitch
Posted on April 16, 2026
by Sharona Nicole Semilla
Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors. The win hands WPP Media responsibility for media strategy, planning, and buying...
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Reflecting the true connection between fans and artists: Behind the work at ‘Spotify Wrapped Live Indonesia 2024’
Reflecting the true connection between fans and artists: Behind the work at ‘Spotify Wrapped Live Indonesia 2024’
Posted on April 16, 2026
by Teddy Cambosa
It is worth noting that “Spotify Wrapped Live Indonesia 2024” was one of the two large-scale live Wrapped celebrations in Southeast Asia, alongside Thailand. For Citra, said event carried its own cultural and emotional depth that is truly Indonesian.
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[Appointment] Havas SG x Got
Havas Media Network Singapore appoints Teresa Goh to lead Havas Play unit
Posted on April 16, 2026
by Sharona Nicole Semilla
Singapore – Havas Media Network Singapore has appointed Teresa Goh as General Manager of its Havas Play unit, as the agency tightens its focus on culture-led marketing across Southeast Asia. The role puts Goh in charge of shaping the next phase of Havas Play in Singapore, overseeing client partnerships,...
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NEXT HK 2026_JURY FI (1)
First jury roster for inaugural NEXT Awards Hong Kong 2026 announced, featuring cross-industry marketing leaders
Posted on April 16, 2026
by Aliza Carmona
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer experience leaders to spotlight the most forward-thinking work shaping what’s next for the marketing industry in Hong Kong. The NEXT Awards...
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Telstra launches stop-motion campaign demonstrating satellite messaging technology
Telstra launches stop-motion campaign demonstrating satellite messaging technology
Posted on April 16, 2026
by Teddy Cambosa
The campaign, developed by creative agency Bear Meets Eagle On Fire in collaboration with +61, features three stop-motion films directed by Catherine Prowse from Passion Animation.
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[Campaign] Decathlon Thailand x Dentsu x Valentines
Decathlon Thailand turns floral gifting ritual into heart health push with Dentsu Creative
Posted on April 16, 2026
by Sharona Nicole Semilla
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional.  The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
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Lennon Group appoints Quark Henares 2026
Lennon Group taps veteran filmmaker, producer Quark Henares as Chief of Content and Storytelling
Posted on April 16, 2026
by Lyene Marie Darang
Manila, Philippines — Lennon Group has appointed Emmy-nominated filmmaker and producer Quark Henares as its Chief of Content & Storytelling, as the creative studio strengthens its leadership team and expands its focus on narrative-driven work.  In his new role at Lennon Group, Henares will oversee...
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New SEEK campaign underscores importance of hiring the right candidate for small businesses
New SEEK campaign underscores importance of hiring the right candidate for small businesses
Posted on April 16, 2026
by Teddy Cambosa
Developed by Droga5 ANZ, part of Accenture Song, the campaign features a fictional small business owner named Maria and illustrates the potential impact of hiring the wrong employee.
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Flipkart, Leo India 2026
Flipkart, Leo India turn cricket umpire signals into real-time shopping triggers
Posted on April 16, 2026
by Lyene Marie Darang
Mumbai, India – E-commerce platform Flipkart has launched a new campaign in partnership with Leo India that links cricket umpire signals to real-time shopping offers during matches. The campaign features former international umpire Billy Bowden, whose distinctive on-field gestures are used as prompts...
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Feel Good Network enters Malaysia market with Tales Asia launch, names three senior leaders
Feel Good Network enters Malaysia market with Tales Asia launch, names three senior leaders
Posted on April 16, 2026
by Teddy Cambosa
Founded in 2025, Feel Good Network said it has grown eightfold and now works with more than 20 clients across different industries.
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