Category: Marketing
In her new role, Cook will be leveraging her extensive expertise to spearhead the regional strategy team, drawing on cultural insights, emerging trends, and evolving formats to help brands shape their narrative in a way that connects with audiences.
Thai consumers demonstrate a strong inclination for trying out different beauty and personal care items, with nearly half (48%) saying they are prone to shifting to new beauty brands, a research from Mintel revealed.
For Gatorade, they are committed to help 2,500,000 teens across the world access the life-changing power of sport by 2030. Moreover, it promises to continue its mission to increase participation and to inspire future generations to get active.
Mandai Wildlife Group’s renowned wildlife and nature destination, Mandai Wildlife Reserve, has officially unveiled the list of its upcoming new offerings inspired by nature and wildlife, including its highly anticipated Mandai Rainforest Resort.
PTBC will continue to operate independently until the integration process is completed. This is targeted to be in the fourth quarter of 2024. During this period, PTBC will serve its customers as usual with its banking products and services, including banking transactions at PTBC’s branches and through...
DoubleVerify, the software platform for digital media measurement, data, and analytics, has announced a robust lineup of new strategic leadership appointments in the Asia-Pacific region to support its growing market presence and handle its entry into Hong Kong and Thailand.
According to Paradise Group, which will be the chain’s franchisee, they will be opening eight chains across Singapore in a span of three years.
Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.
The findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times...
Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.
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