Category: Marketing
The collaboration boasts local artists Naim Daniel and Bunga, which includes a catchy tune named ‘Gandingan Tergempak Malaysia’ (Malaysia’s Greatest Mix), accompanied by a visually striking music video.
Singapore – OCBC has unveiled a new brand campaign across its core markets, solidifying its One Group approach to capitalise on wealth and business opportunities in ASEAN and Greater China. As a follow-up to 2023’s launch of the bank’s brand refresh, GOVT Singapore has developed a new campaign that spans...
CLEAR, the male shampoo brand by Unilever, has teamed up with MullenLowe Singapore to unveil its newest mystery-themed campaign, starring two prominent football superstars as detectives cracking the case of hair woes.
Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small.
Prior to assuming this role, Delgado is widely credited for leading UnionBank’s digital retail banking innovations such as the digital bank branch model and UnionBank Online.
Effective immediately, Foong will step into the role of chief investment officer, responsible for all legacy and new media investments within the group, with a focus on buying accountability and innovation.
Global brand Anytime Fitness delivers a wake-up call with its latest campaign, "Real Life Never Stops. Anytime Starts Now," designed to inspire individuals to prioritise their health regardless of how busy life gets.
As customers adopt online shopping as the norm, marketers recognise the need to provide a personalised shopping experience and retailers are increasingly monetising access to ad spending across their websites and in-store activity.
In an exclusive interview with MARKETECH APAC, Diana Boo, chief marketing officer of Boost, shared exciting details about the launch of Boost Bank's homegrown digital banking app. She also discussed the app's innovative embedded onboarding journey and outlined Boost Bank's long-term strategic goals for...
The report notes that on average, it takes 1.4 seconds of consumer attention to drive a 10% lift in brand awareness at the top of the engagement funnel. For mid-funnel results, however, a longer attention threshold is required: 1.6 seconds for consideration and 3.9 seconds for prompted recall. The level...
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