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Category: Marketing

Accenture Song, The Monkeys and Droga5 appointed to handle Tourism Australia’s creative, digital services
Accenture Song, The Monkeys and Droga5 appointed to handle Tourism Australia’s creative, digital services
Posted on July 11, 2024
by MARKETECH APAC
Accenture Song, The Monkeys and Droga5 have been appointed by Tourism Australia to provide the agency with creative and digital services for five years from July 2024, structured as a three-year initial contract with options for two further one-year extensions.
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Vietnamese beer brand Huda makes parties refreshing in latest campaign via MullenLowe Mishra
Vietnamese beer brand Huda makes parties refreshing in latest campaign via MullenLowe Mishra
Posted on July 11, 2024
by Teddy Cambosa
Drawing inspiration from the brand’s logo of a wave, Huda’s Wave of Fun campaign aims to sweep people up towards the next epic party just as one is winding down, leading youths to exciting and memorable experiences.
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sumiati-phd
PHD Singapore elevates Sumiati Hashim to managing director role
Posted on July 11, 2024
by Aliza Carmona
PHD Singapore has promoted Sumiati Hashim to managing director, where she will continue to establish strategic goals for growth and transformation, attract top talent, and mentor the future leaders of the agency.
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Tinder's Campaign
Tinder's 'It Starts With a Swipe' campaign brings modern romance to life with real couple messages
Posted on July 10, 2024
by MARKETECH APAC
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
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SleekFlow appoints Gao Lei as CTO
SleekFlow appoints Gao Lei as chief technology officer
Posted on July 10, 2024
by Teddy Cambosa
SleekFlow appoints Gao Lei as CTO, bringing a wealth of expertise in building and scaling engineering teams.
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S.E.A. Aquarium announces collaboration with Genshin Impact
S.E.A. Aquarium announces collaboration with Genshin Impact
Posted on July 10, 2024
by MARKETECH APAC
The experience will feature a beloved and newly-launched Genshin Impact character, Sigewinne, who hails from the underwater in-game area of the Fontaine region in Teyvat. 
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Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Posted on July 10, 2024
by Teddy Cambosa
Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.
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UM australia
UM Australia announces promotion of Michael Mellington as head of media planning 
Posted on July 10, 2024
by MARKETECH APAC
The UM national media planning team will be headed by Mellington. He will manage the national planning team and attend to the media planning requirements of UM's national clientele, focusing on clients located in Melbourne.
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National Book Store’s new ad a quirky tribute to our inner bookworm
National Book Store’s new ad a quirky tribute to our inner bookworm
Posted on July 10, 2024
by Teddy Cambosa
The new film titled ‘Passion’ was conceptualised alongside local independent agency Leron Leron Sinta. It revolves around a seemingly ordinary mother with a secret that is anything but ordinary. 
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Globe, Publicis Groupe
Globe joins Publicis Groupe’s ‘Working With Cancer’ initiative to combat cancer stigma and support employees
Posted on July 9, 2024
by MARKETECH APAC
The initiative urges corporate executives to take the lead in eradicating the stigma and uneasiness that cancer patients experience at work and in fostering a supportive environment for those who most need it. This is in line with Globe's mission to give its workers all-encompassing support and care...
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