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Category: Marketing

MDDI taps MullenLowe SG for new series focusing on tenacity, resilience of everyday Singaporeans
MDDI taps MullenLowe SG for new series focusing on tenacity, resilience of everyday Singaporeans
Posted on July 26, 2024
by MARKETECH APAC
For this series, MullenLowe SG has teamed up with four local directors – Royston Tan, Kirsten Tan, K Rajagopal and Tariq Mansor. The films are titled ‘Take Flight’, ‘A or B’, ‘Mission: Possible’, and ‘Comeback Queens’.
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nescafe-drone-show
Nescafe lights up Jakarta’s night sky with unique aerial show to unveil new brand ambassador
Posted on July 26, 2024
by Aliza Carmona
Nescafé Indonesia has recently teamed up with Dentsu Indonesia to unveil the 'Nescafe Sky Show,' a stunning aerial drone display designed to introduce its newest brand ambassador, renowned South Korean actor Ji Chang-wook.
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Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Posted on July 26, 2024
by MARKETECH APAC
To celebrate Singapore’s 59th year, Yeo’s is featuring the inspirational stories of athlete Maximilian Maeder, entrepreneur Yumi Pong, chef Ahmad Zahid and urban farmer Rebecca Neo – who are making an impact in unconventional pursuits, choosing paths less travelled than the generation before them. 
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xiaoyan-wang-health-lead
Edelman appoints Xiaoyan Wang as new health lead for China
Posted on July 26, 2024
by Aliza Carmona
Edelman China has named Xiaoyan Wang as its new health lead. In her new role, Wang will spearhead the development of the firm's health sector vision, uniting teams across various disciplines to deliver specialised and strategic solutions for client challenges.
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MDEC appoints Burson as PR agency of record
MDEC appoints Burson as PR agency of record
Posted on July 26, 2024
by MARKETECH APAC
Burson was selected for its global reach, deep insights, and capability to support MDEC’s mission of accelerating Malaysia’s digital transformation. This partnership aims to strengthen MDEC’s communication efforts and reinforce its leadership in the digital economy. 
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elliot-and-co-clients
Elliot & Co. strengthens communications portfolio with new strategic corporate partnerships
Posted on July 26, 2024
by Aliza Carmona
Public relations consultancy Elliot & Co. has recently secured a slew of new corporate client wins in Singapore, including Colt Technology Services, UOL, Employment Hero, and Wee Hur Holdings Ltd.
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galaxy-watch-ultra-campaign
Samsung's campaign with BBH Singapore pushes the limits of adventure with Galaxy Watch Ultra
Posted on July 25, 2024
by Aliza Carmona
Samsung has partnered with BBH Singapore to launch a global campaign for the Galaxy Watch Ultra, their first smartwatch designed for extreme performance and powered by Galaxy AI.
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Scott Beaumont steps down from Google leadership role after 16 years
Scott Beaumont steps down from Google leadership role after 16 years
Posted on July 24, 2024
by MARKETECH APAC
In a LinkedIn post, Beaumont reflected on how Google is now at the forefront of an exciting new age of technology with AI, and how he had the privilege of invest his time differently in teaching, advising, leading and serving Google.
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Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Posted on July 24, 2024
by MARKETECH APAC
Through fact-based storytelling, ‘Decode with Prudence’ aims to provide informative, engaging content on current issues that inspire actions for a better and more resilient future. ‘Decode with Prudence’ will kick-off the series by targetting two key topics around the climate crisis – heat and air p...
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ctf-life-rebrand
FTLife rebrands as CTF Life, introduces new membership programme
Posted on July 24, 2024
by Aliza Carmona
FTLife Insurance Company has officially changed its name to Chow Tai Fook Life Insurance Company (CTF Life) and revealed its new brand identity and membership programme.
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