Category: Marketing
The Hong Kong and Shanghai Banking Corporation Limited (HSBC) has launched its latest #OpenToArt initiative in conjunction with the M+ Special Exhibition, "Guo Pei: Fashioning Imagination," aiming to transform Hong Kong into a vibrant hub for art, couture, and fashion.
Formats include portraits, styled letters to their younger selves, and 30-second videos that are an ode to living well in our city. A high-profile launch event will take place in late October.
Australia – Telecommunications company Telstra has launched its new brand platform ‘wherever we go’ alongside a new campaign with advertising agencies Bear Meets Eagle On Fire and +61. The launch is an effort to shift its brand image from being corporate to playful and contemporary. The brand refresh...
Following the acquisition of Bliss and the whole range of drinking and spoonable yoghurt, Lactalis currently faces the challenge of becoming a top-of-mind brand in the highly competitive yoghurt category.
Bangkok, Thailand – Oil supplier OR Public Company Limited tells the real stories of Thai local producers in the film ‘Thaidet,’ produced in collaboration with advertising agency CJ Worx. Featuring local producers, the film shares how OR’s Thaidet project, which aims to empower community enterprises,...
While the website is still incomplete, users can expect dedicated pages to flight information, flight tracking, list of airlines servicing NAIA, as well as special pages for airport transport, dining, shops, and other airport amenities.
Paris, France – Economy hotel brand Ibis has launched the global ‘Go get it’ brand campaign in celebration of its 50th anniversary. The campaign highlights the importance of making travel accessible to all. Produced in collaboration with Saatchi & Saatchi London, the campaign involves a series of...
Multinational financial technology leader PayPal has unveiled a new brand identity designed to unify its image and reflect its mission of revolutionising global commerce, in collaboration with design firm Pentagram.
This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.
Lausanne, Switzerland – Footwear company Bata has launched the new campaign ‘Make Your Way,’ reflecting its new stylish, comfortable, and affordable branding. The new positioning aims to target younger audiences who are more conscious of trends. The launch coincides with Bata’s 130th anniversary. Its...
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