Category: Marketing
Manila, Philippines – Grab Philippines has allocated PHP. 350m (USD $5.6m) under its Bayanihan (Communal Unity) Fuel Crisis Support Programme to mitigate the impact of rising fuel prices on driver and delivery partners, as transport and logistics costs continue to climb. The initiative combines a range...
ACTSTITUDE has continued its expansion in 2026, adding more than 24 new brands to its portfolio across Malaysia and Singapore, spanning sectors including beauty, retail, and food and beverage.
![[Collaboration] Coke x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Coke-x-TDWP2.jpg)
New York City – Diet Coke has launched a campaign tied to The Devil Wears Prada 2, introducing a custom accessory and short film designed to sit within the franchise’s fashion-driven universe. At the centre of the campaign is the “Canny Pack”, a silver, single-can carrier styled as a fashion accessory. ...
![[Campaign] The Art of Arrival TDWP 2](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-The-Art-of-Arrival-TDWP-2.jpg)
New York City – Mercedes-Benz has staged a cinematic luxury collaboration with The Devil Wears Prada 2, placing the Mercedes-Maybach S-Class at the centre of a global campaign titled “The Art of Arrival”. The activation positions the vehicle as the designated ride for Miranda Priestly, reframing arrival...
![[Samsung] The Devil Wears Prada 2](https://marketech-apac.com/wp-content/uploads/2026/04/Samsung-The-Devil-Wears-Prada-2.jpg)
New York City – Samsung Electronics has staged a global couture-led campaign around The Devil Wears Prada 2, positioning the Galaxy S26 Ultra as a front-row accessory within a high-fashion red carpet spectacle. At the world premiere in New York, Samsung unveiled “Runway Cam #withGalaxy”, transforming...
According to the companies, the expanded mandate was awarded after a global pitch process that lasted more than 12 months.
Titled “Who Are Ya?”, the two-minute film features a mix of football figures and entertainment personalities discussing topics related to business-to-business finance through the lens of football fandom.
![[Launch] Emotive Production](https://marketech-apac.com/wp-content/uploads/2026/04/Launch-Emotive-Production.jpg)
Sydney, Australia – Emotive has launched Emotive Productions, a new in-house production arm designed to integrate creative development and execution within a single workflow. Announced in Sydney, the move formalises a model the agency has developed over the past decade, where ideas and production are...
Indonesia — PT Matahari Department Store Tbk has rebranded its corporate entity to PT MDS Retailing Tbk, signalling a strategic shift toward becoming a multi-concept retail network. The company clarified that the change applies only at the corporate level and will not affect existing store operations,...
India – Jack Daniel’s has appointed 22feet as its integrated creative agency of record in India, following a multi-agency pitch. The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications, and spans the full Jack Daniel’s portfolio, including Tennessee...
