Category: Marketing
India – Xiaomi India has launched its Redmi Note 15 Special Edition through a new campaign conceptualised and produced by Only Much Louder (OML), featuring celebrity chef Sanjeev Kapoor in a fictional, stern chef role. The campaign film places the smartphone in a high-pressure kitchen environment, where...
Macao – Agoda has expanded its partnership with the Macao Government Tourism Office (MGTO) for 2026, with a focus on promoting the city’s boutique and independent hotels beyond its traditional tourism hubs. The renewed collaboration will spotlight properties in Macao’s Outer Harbour District, including...
Through illustrations and health data insights, the initiative highlights how routine parenting activities can mirror the exertion levels often associated with athletic performance.
![[Partnership] JIHO Samgyetang SBCD x 8traordinary](https://marketech-apac.com/wp-content/uploads/2026/05/Partnership-JIHO-Samgyetang-SBCD-x-8traordinary.jpg)
Singapore – JIHO Samgyetang SBCD has appointed 8traordinary as its creative and marketing agency, marking a strategic move to strengthen its brand narrative as it enters the Singapore market. Under the partnership, 8traordinary will lead creative conceptualisation, campaign development, content marketing,...
![[Activation] Yeo x Oolong x HeritageFest](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Yeo-x-Oolong-x-HeritageFest.jpg)
Singapore – Yeo Hiap Seng is bringing its latest campaign into the physical world with an on-ground activation at Singapore HeritageFest 2026, turning tea storytelling into an immersive public experience. Held at the Asian Civilisations Museum Green, the activation runs from 1 to 24 May, with sampling...
![[Collaboration] Starbucks x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Starbucks-x-TDWP2.jpg)
New York City – Starbucks is extending its long-running cultural tie-in with The Devil Wears Prada 2 through a global campaign that translates its characters into a curated beverage lineup. Launched ahead of the film’s theatrical release, the activation introduces four drinks inspired by Miranda Priestly,...
Manila, Philippines – Robinsons Retail Holdings Inc. has announced the appointments of Angela “Aja” Totanes as Chief Marketing Officer and Azaleah Amina Rillo as Chief Data Officer as part of its efforts to strengthen its marketing and data capabilities. Effective 1 May 2026, both will report directly...
India – Tanishq International has launched a new campaign for its ‘Navya’ jewellery collection ahead of ‘Akshaya Tritiya’, developed in partnership with Monks India. The campaign runs across the USA, GCC markets, Singapore, and other international regions, targeting the Indian diaspora. Akshaya Tritiya,...
USA – R/GA, the independent global creative innovation company, has released R/GA By Design: Revolutionizing Film, the Internet, Social and Beyond, a new book documenting nearly five decades of work across film, advertising and digital design and the evolution of how the agency has approached brand-building...
Global – FC Barcelona and Spotify are continuing to position their partnership at the intersection of music and sport, with US singer Olivia Rodrigo set to feature on the club’s shirt during the upcoming El Clásico on 10 May. The collaboration forms part of a wider activation that will see Rodrigo’s...
![[Partnership] CHAGEE _ Tate](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-CHAGEE-_-Tate.jpg)