Category: Marketing
In an exclusive interview with MARKETECH APAC, Cuadrante outlines his vision for enhancing customer experience at UnionBank, highlighting its leadership in digital banking through technology, customer insights, and agile innovation.
Directed by Maurice of Director’s Think Tank, this lighthearted narrative encourages Malaysians to reflect on the traditions they hold dear and the intergenerational bonds that sustain them. It invites viewers to see Deepavali as an opportunity to reconnect with loved ones and celebrate shared joy.
With the new UnionBank Mercury Credit Card, users are not only encouraged to stay on top of their health, but also to be rewarded for it. It is also is the country’s first card dedicated to rewarding health.
To effectively engage the influential Mainland Chinese expat demographic in Hong Kong and drive growth, brands must implement culturally attuned strategies, as outlined in a recent whitepaper by EternityX.
McDonald’s Singapore, Migrant & Me teams up to help migrant workers recover in Deepavali celebration
McDonald’s Singapore, in collaboration with Migrant & Me charity, is celebrating the Deepavali festival through supporting migrant workers recovering from work-related injuries.
“‘Give it Teeth’ represents the bold approach I’m eager to bring to every project,” says Barboza. “I’m excited to join a team where talent thrives, egos disappear, and great work is the priority.”
Advertising agency Innocean Australia has announced the expansion of its media offerings with new media planning and buying capabilities.
KC Global Media Asia has announced a series of key promotions within its leadership team, designed to enhance strategic capabilities and drive revenue growth across the region.
Social media users make up 64.3% of Southeast Asia's population, surpassing the global average of 63.8%, according to a report by We Are Social and Meltwater.
Mediabrands has created a tailored agency offering, ‘TeamInspire,’ which will handle DuluxGroup’s full-funnel media strategy, planning, and activation. The team, split between Melbourne and Sydney, will be led by group director Felix Mason.
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