Category: Marketing
OneRepublic has released a behind-the-scenes video of their song ‘Singapore’ in collaboration with the Singapore Tourism Board (STB) and music-based entertainment company Universal Music Singapore (UMS).
Indomie, Indonesia's iconic instant noodle brand, has named K-pop sensation NewJeans as its new global brand ambassadors, marking a strategic move to connect with young audiences worldwide.
JD.com’s global sales business focuses on serving overseas Chinese consumers with a wide selection of high-quality branded products, including electronics, small appliances, home goods, apparel, beauty products, books, food, and more.
Invest Hong Kong (InvestHK) announced the official opening of popular Japanese doughnut chain Mister Donut's first store in Hong Kong, marking the brand's entry into the city as part of its regional expansion strategy.
Malaysia's state energy firm, Petronas, announced plans for an “aggressive” expansion in Indonesia, aiming to establish an operational hub in East Java and invest in exploration across the country’s remote eastern regions, according to the company’s Indonesia head.
The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.
Carlsberg has revealed its new brand area for the inaugural Hypefest in Hong Kong, showcasing an outdoor bar, a star-studded DJ stage, and a collaborative DIY booth created in partnership with Hypefest.
As part of their strategic partnership, STB and Expedia Group is set to launch a joint global marketing campaign to increase tourists and promote Singapore as a destination.
Apple has reportedly been barred from marketing and selling its new iPhone 16 in Indonesia due to non-compliance with local investment regulations.
Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°.
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