Category: Marketing
Strategic communications consultancy ACID has officially launched in Singapore, aiming to help early-stage startups in emerging industries across Southeast Asia.
Lim’s approach to leadership isn’t just tactical—it’s deeply philosophical. She describes authenticity as the foundation of her leadership style, especially in high-pressure environments like media and advertising.
Hong Kong – Following the success of last year’s campaign, HSBC has once again partnered with dentsu GBA to launch a new initiative spotlighting its continued commitment to seamless, customer-focused mobile banking experiences. Titled ‘We’ve Made it Better’, the campaign showcases how HSBC’s updated...
Built around the energising brand platform “Life Takes Off When You Do”, the campaign invites Sydneysiders to embrace their next journey – be it a long-haul escape or a spontaneous getaway – by reawakening the excitement of travel.
Filipinos are increasingly turning to podcasts for emotional refuge when overstimulated, according to a study by The Pod Network and socio-cultural research firm The Fourth Wall.
The new contract also sees the agency expand its remit to include media services for Australian Unity’s growing home health platform.
While tradies are known for building in the physical world, Squarespace helps them bring that same level of skill and craft to their digital one.
Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns.
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how this generation is reshaping the definition of ‘cool’ through authenticity, purpose, and intentional digital behaviour. The report reveals that Indonesian Gen Zs associate...
Creative and media agency Tilt, a subsidiary of HM International Holdings Limited, has been appointed as the agency partner of the PAP Community Foundation (PCF) following a competitive pitch.
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