Category: Marketing
Singapore – Frasers Property Singapore has announced a refreshed retail brand and service identity across nine of its managed malls, aimed at creating more connected, inclusive, and vibrant community spaces that go beyond traditional retail. The initiative, branded as “A Frasers Experience”, introduces...
Hong Kong – As part of its enduring tradition of marking Chinese New Year with the Hong Kong community, Hang Seng Bank has unveiled its latest citywide campaign, “The God of Wealth is Coming to Town.” Coinciding with the Year of the Horse, the campaign brings the iconic Hang Seng God of Wealth to life...
Jakarta, Indonesia – Good People Network Indonesia, which is part of the GOODSTUPH Thailand network, has promoted Swastika Rahmadani to executive creative director following a year of strong performance. The agency said Rahmadani has helped grow the office’s creative reputation across the entertainment,...
The appointment marks the first move in what the fast-food brand describes as a new chapter focused on prioritising social media as a core brand and engagement platform.
Based in Singapore, Ng brings more than 30 years of experience spanning agency leadership and in-house communications roles.
Hong Kong – Hang Seng Bank has officially been delisted from the Hong Kong Stock Exchange as HSBC completes its privatisation and full takeover of the domestic lender, which serves four million customers through over 250 branches. With the completion of the deal, Hang Seng Bank is now a wholly owned...
India — Wolfzhowl, a behavioural strategy consultancy, has partnered with Pune-based integrated creative consultancy The Brand Odyssey to launch a new firm, ‘Wolf Odyssey’, aimed at providing strategic consumer engagement services. The firm will operate out of Pune and serve brands across regional,...
South Korea – The 22-year partnership between CNN International Commercial (CNNIC) and Hyundai Motor Company has expanded further with the launch of K-Everything, a CNN Originals series. K-Everything is a four-episode travel series hosted by actor Daniel Dae Kim that explores how South Korea has become...
Atlanta, United States – The Coca-Cola Company has launched its global FIFA World Cup 2026 campaign, inviting fans worldwide to embrace the emotional highs and lows that define football’s biggest stage. Building on nearly five decades as a FIFA partner across 12 tournaments, the brand continues...
Under the agreement, Standard Chartered’s branding will appear on trackside signage at Formula 1 events, while the bank’s clients will gain access to a range of exclusive experiences linked to the championship.
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