Category: Marketing
Singapore – HeritageSG and Tencent have formed a strategic partnership to introduce immersive, game-based learning and conversational AI across HeritageSG’s institutions and programmes, beginning with the launch of WonderBot 2.0 at the Children’s Museum Singapore (CMSG). WonderBot 2.0 debuts as part...
Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama. The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic,...
The acquisition brings together two independent agencies with complementary capabilities across brand activation, social content and experiential marketing.
Singapore – Moving Walls has entered a strategic partnership with TikTok under the platform’s Out of Phone initiative, bringing TikTok’s digital creativity into physical spaces across APAC and EMEA. The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments...
Indonesia – Fiesta, the condoms and lubricant brand under DKT, has launched a new campaign encouraging long-term couples to explore, experiment, and rediscover fun and connection in their relationships. Titled “XXXploration Can Be Fun”, the campaign centres on the idea of rekindling curiosity, communication,...
Australia – Australia’s first surf park operator URBNSURF has appointed independent creative agency It’s Friday as its strategic and creative partner following a competitive pitch process. The appointment supports URBNSURF’s next phase of growth, with It’s Friday tasked with developing a new brand positioning,...
Hong Kong – Dah Sing Bank introduces its latest VIP Banking campaign, designed to support high-net-worth clients in navigating today’s dynamic investment market. Titled “Intelligent Wealth Solutions ∙ Unlocking New Opportunities” (“智策 新機遇”), the campaign is designed to guide clients...
MC&V AI Creative Production is positioned to support agencies and brands navigating the growing complexity of AI-driven production.
Singapore – Singapore-based creative agency Tilt, part of HM International Holdings Limited, has been appointed by MSIG Insurance (Singapore) following a competitive pitch. Under the retainer, Tilt will lead the creative direction for MSIG’s year-long marketing campaigns, producing digital assets including...
Delhi, India — Integrated advertising agency Sociowash has been appointed to handle the direct-to-consumer (D2C) media mandate for AGEasy, a phygital senior care brand under Antara Senior Care. Under the partnership, Sociowash will be responsible for managing AGEasy’s D2C media promotions and digital...
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