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Category: Featured

SK-II CITY
Skincare brand SK-II launches a ‘virtual city’ to draw people to its animated series on women empowerment
Posted on May 3, 2021
by Kathleen Murata
Global beauty brand SK-II has launched a virtual city called 'SK-II City', which is in line with the premiere of its animated series.
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Karcher Malaysia and Kingdom Digital
Kärcher MY reminds families to go beyond ‘coming together’ this Raya in new short
Posted on May 3, 2021
by MARKETECH APAC
This coming Raya, Kärcher leverages its position as a home appliance brand to bring a short film about family and memories.
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Magnite-SpotX-Ad-Platform-Acquisition-Global
Ad platform Magnite closes off acquisition deal with SpotX
Posted on May 3, 2021
by Teddy Cambosa
The SpotX acquisition means that Magnite has created the largest CTV and video advertising platform, catering to a multitude of brands such as Discovery and Fox.
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p&g x lazada
P&G, Lazada rolls out new campaign to raise awareness on Imposter Syndrome
Posted on May 3, 2021
by Kathleen Murata
P&G and Lazada have teamed up to launch a new #RealDeal campaign for women with Imposter Syndrome in the SEA region.
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adidas-Concept-Stores-Indonesia-Footwear
adidas’ new concept store in Indonesia turns 350 sqm space into ‘sports stadium’
Posted on May 3, 2021
by Teddy Cambosa
The new adidas concept store will both feature a stadium-esque aesthetics, as well as adidas original lineups and design collaborations.
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Essence-Impact-Digital-Transformation-APAC-Non-Profit
Global media agency Essence launches pro bono initiative for APAC non-profits
Posted on April 30, 2021
by Teddy Cambosa
Through the initiative, Essence will be in touch with non-profit organizations to step up their digital transformation strategies such as marketing and media activation.
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starhub nvidia sea
StarHub to launch first-ever cloud gaming service in SEA region
Posted on April 30, 2021
by Kathleen Murata
Singapore telco StarHub introduces the first-ever ‘GeForce NOW’ cloud gaming service in the Southeast Asia region.
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Xtremax-BBDO-Singapore-Branding-Duties
Cloud technology company Xtremax appoints BBDO Singapore for branding duties
Posted on April 30, 2021
by Teddy Cambosa
BBDO Singapore will aid Xtremax in its branding message to drive the core theme of tech accessibility to Singaporean institutions.
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Maxis-Shopee-Shoppable-Campaign-SME-Support
MY telco Maxis ties up with Shopee, launches first Raya shoppable campaign
Posted on April 30, 2021
by Teddy Cambosa
Maxis, through its partnership with Shopee, encourages Malaysians to support online merchants by buying their Raya needs online through local businesses.
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Liga-Adarna-Season-3-Smart
Smart partners with Eplayment Entertainment for Liga Adarna Season 3
Posted on April 30, 2021
by Kathleen Murata
PH telco Smart and Eplayment Entertainment have launched the third season of Liga Adarna, the country’s biggest all-female esports league.
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