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Category: Featured

Atome appoints Daphne Lourdes as head of marketing in Malaysia
Atome appoints Daphne Lourdes as head of marketing in Malaysia
Posted on February 18, 2022
by Teddy Cambosa
In an interview with MARKETECH APAC, Daphne Lourdes noted her new roles at Atome, as well as stating her thoughts on future opportunities for BNPL.
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Kumu-and-Komiket
kumu, Komiket partner to produce comic content in PH
Posted on February 18, 2022
by Kathleen Murata
Through the partnership with kumu, Komiket will be able to bring the comics community together in the Philippines.
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Optimizely taps Google Cloud to drive joint innovation, next-gen experimentation
Optimizely taps Google Cloud to drive joint innovation, next-gen experimentation
Posted on February 18, 2022
by Teddy Cambosa
Digital experience platform Optimizely has entered into a strategic partnership with cloud services provider Google Cloud to drive joint innovation and next-gen experimentation
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Anzu tapped as in-game adtech provider for Saber Interactive’s ‘Dakar Desert Rally’
Anzu tapped as in-game adtech provider for Saber Interactive’s ‘Dakar Desert Rally’
Posted on February 18, 2022
by Teddy Cambosa
Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads on games such as Dakar Desert Rally.
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Havas-Media-Group-and-DoubleVerify
Havas Media Group to first activate DoubleVerify’s propriety metric amongst media agencies in AU
Posted on February 18, 2022
by Kathleen Murata
The initiative is designed to maximise the cross-channel digital investments of the brands and drive superior campaign outcomes.
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Wyndham launches APAC headquarters in Singapore
Wyndham Hotels & Resorts launches APAC headquarters in Singapore
Posted on February 18, 2022
by Teddy Cambosa
Global hotel franchise Wyndham announces its APAC HQ in Singapore, specifically in CapitaString.
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PRSP-Grand-Prix-Hack-Sprint
Aspiring comms professionals compete in PRSP’s ‘Grand Prix Hack Sprint Edition’
Posted on February 18, 2022
by Kathleen Murata
This year’s Grand Pix by PRSP was won by UP Manila, UP Los Baños, and De La Salle University Dasmariñas, respectively.
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Havas Group's jump into the metaverse comes with plans to inaugurate its first virtual village - the 69th Havas Village.
Havas Group jumps into the metaverse, partners with The Sandbox
Posted on February 17, 2022
by Teddy Cambosa
Havas Group's jump into the metaverse comes with plans to inaugurate its first virtual village - the 69th Havas Village.
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‘Progress. Protected’ is the message of ESET’s new brand positioning
‘Progress. Protected’ is the message of ESET’s new brand positioning
Posted on February 17, 2022
by Teddy Cambosa
'Progress. Protected' by ESET aims to show the company's message of moving forward always with a purpose.
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voco Hotels marked first SEA location in SG with pop-up on Orchard Road
voco Hotels marked first SEA location in SG with pop-up on Orchard Road
Posted on February 17, 2022
by MARKETECH APAC
The pop-up introduced highlights of a typical voco Hotel room – which features plush bedding and a cosy nook, encouraging guests to indulge in ‘Me Time’.
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