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Category: Featured

Tourism-New-Zealand-Winter-Activity
New Zealand’s tourism marketing agency launches new campaign that urges Kiwis to winter at home
Posted on June 8, 2022
by Kathleen Murata
The new domestic winter activity campaign by Tourism New Zealand showcases a range of Aotearoa winter experiences.
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Retention cloud CleverTap unveils first purpose-built database for digital consumer brands
CleverTap unveils first purpose-built database for digital consumer brands
Posted on June 8, 2022
by Teddy Cambosa
TesseractDB(TM) helps Clevertap deliver in-context, timely, tailored messaging and recommendations across all user touchpoints.
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Sun Life SG appoints VCCP Singapore as creative agency partner
Sun Life SG appoints VCCP Singapore as creative agency partner
Posted on June 8, 2022
by Teddy Cambosa
As Sun Life Singapore’s full-service partner agency, VCCP will be responsible for brand and marketing campaign development.
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SHISEIDO marks 150th anniversary with ‘From life comes Beauty’ campaign
SHISEIDO marks 150th anniversary with ‘From life comes Beauty’ campaign
Posted on June 8, 2022
by Teddy Cambosa
The Japan-based cosmetics company. SHISEIDO, is celebrating its 150th anniversary with the launch of the 'from life comes beauty' campaign.
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50% of Gen Zs say they have control over personal data
Only half of Gen Zs say they have control over personal data
Posted on June 8, 2022
by MARKETECH APAC
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
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Wondrlab acquires performance marketing agency NEON
Wondrlab acquires performance marketing agency NEON
Posted on June 8, 2022
by Teddy Cambosa
The acquisition of NEON strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetisation.
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Slyp-and-M&C-Saatchi-Group-AUNZ
Fintech Slyp names M&C Saatchi Group AUNZ as creative, media agency of record
Posted on June 8, 2022
by Kathleen Murata
M&C Saatchi Group AUNZ will support Slyp’s mission to get Aussies to take the simple step to switch on Slyp Smart Receipts in their bank app.
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Johnnie Walker
Johnnie Walker launches first NFT collection in collaboration with Virtue APAC
Posted on June 8, 2022
by MARKETECH APAC
Extending the digital experience into the physical world, buyers can choose to keep the NFTs and redeem their purchase for an exclusive three-day trip to Edinburgh, Scotland.
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UEM Sunrise partners with 9 local firms for branding, marketing efforts
UEM Sunrise partners with 9 local firms for branding, marketing efforts
Posted on June 8, 2022
by Teddy Cambosa
Participating parties will leverage their respective marketing platforms to cross-market and increase brand awareness. 
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China-based Geekbuying rebrands as cross-border brand channel ecosystem builder
China-based Geekbuying rebrands as cross-border brand channel ecosystem builder
Posted on June 8, 2022
by Teddy Cambosa
Geekbuying's brand upgrade will be launched in June, with a new logo and VI system, branding position, and core values.
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