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Marketing

Yili’s Cremo scoops up summer buzz in Thailand with multi-channel youth campaign

Bangkok, Thailand – Yili Group’s ice cream brand Cremo is turning up the chill factor in Thailand with a summer campaign designed to tap into

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April 29, 2026
Marketing

The Human-Only Certification: Why creative bravery in 2026 means embracing the imperfect

In 2026, the marketing world is navigating “The Turning Point.”  After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have

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April 28, 2026
Marketing

Vaseline taps shared childhood memory with ‘Love Hurts’ campaign

Singapore – Vaseline is betting on memory, not just moisture, with the launch of ‘Love Hurts’, a campaign that turns a familiar childhood ritual into

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April 28, 2026
Marketing

GSK taps familiar faces to push shingles awareness in Singapore

Singapore – GlaxoSmithKline Singapore has launched a nationwide shingles awareness campaign, ‘WAIT FOR WHAT?’, aimed at encouraging older adults to seek medical advice on the

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April 28, 2026
Marketing

Nestlé, Lazada integrate AI tools into regional Super Brand Day campaign

Singapore – Nestlé and Lazada Group are rolling out their Regional Super Brand Day on 23 April 2026 across Malaysia, Singapore, Indonesia, Thailand, and Vietnam,

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April 28, 2026
Marketing

NAC, Changi Airport Group turn Changi into global stage for Singapore arts

Singapore – National Arts Council (NAC) and Changi Airport Group (CAG) have signed a three-year partnership to showcase Singapore’s arts and culture to international audiences

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April 28, 2026
Marketing

Lacoste refreshes visual identity with heritage-led design update

Paris, France – Lacoste has introduced a new visual identity, refining its core brand elements in a move that leans on heritage while sharpening its

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April 27, 2026
Marketing

AIA Singapore reframes sustainability through children-led film series

Singapore – AIA Singapore is betting that the cleanest answers to sustainability may not come from boardrooms or policy papers, but from children. The insurer

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April 24, 2026
Marketing

Vero expands Southeast Asia reach with majority stake in Mad Hat Asia

Singapore – Vero has taken a majority stake in Mad Hat Asia, tightening its grip on Southeast Asia’s fragmented communications market and sharpening its pitch

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April 24, 2026
Marketing

CSO taps 8traordinary for rebrand amid Singapore workspace shift

Singapore – City Serviced Offices is overhauling its brand identity, part of a broader attempt to reposition itself in a workspace market being reshaped by

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April 24, 2026
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