Marketing
UNIQLO, Old Chang Kee serve up a nostalgic taste of Singapore
Singapore – UNIQLO Singapore is teaming up with heritage snack brand Old Chang Kee to serve up a fresh flavour of fashion this October. Launching
October 9, 2025
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Sharona Nicole Semilla
Marketing
H&M weaves new East Asia media partnership with IPG Mediabrands
Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a
October 9, 2025
Marketing
Reddit taps Aleph as exclusive advertising representative across 45 markets
Singapore – Global advertising firm Aleph has expanded its strategic partnership with Reddit, designating the digital media company as Reddit’s exclusive advertising representative across more
October 8, 2025
Marketing
Audi shifts gears with TEAM LEWIS to steer PR efforts in Singapore
Singapore – Audi Singapore has appointed global integrated communications agency TEAM LEWIS as its public relations agency of record following a competitive pitch. The partnership
October 8, 2025
Marketing
Singapore’s PCF, Tilt spark a movement for meaningful work with ‘A Career That Cares’ campaign
Singapore – The PAP Community Foundation (PCF) has partnered with creative agency Tilt to launch ‘A Career That Cares’—their latest recruitment campaign now shining across
October 8, 2025
Marketing
Fresh Del Monte serves a ‘wildly’ fruity team-up with Disney’s Zootopia 2
United States – Fresh Del Monte Produce is joining forces with Disney’s Zootopia 2 in a global 360° campaign that brings a juicy dose of
October 7, 2025
Marketing
Fanta summons horror icons for the ultimate Halloween crossover with Universal Pictures, Blumhouse
United Kingdom – This Halloween, the worlds of soft drinks and scares collide as Fanta® teams up with Universal Pictures and Blumhouse in a global
October 7, 2025
Marketing
Golden arches, silver screen: OMD Hong Kong turns McDonald’s 50th into a cinematic celebration
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a
October 7, 2025
Marketing
dentsu Malaysia deepens 100PLUS partnership with addition of creative, social media remits
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has deepened its partnership with 100PLUS after a competitive pitch, adding creative and social media duties to
October 7, 2025
Marketing
Agency Leadership Decoded: Apink Widyasmoko’s playbook for leading Netlink in Indonesia’s evolving media landscape
For Apink Widyasmoko, leading Netlink World Indonesia has always been about more than size or scale. In MARKETECH APAC’s latest Agency Leadership Decoded series, Apink,
October 7, 2025