Marketing
OFX names Liz Lord as CMO to push platform shift
Sydney, Australia – Cross-border payments firm OFX has appointed Liz Lord as chief marketing officer, handing her the task of sharpening its brand as the
March 25, 2026
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Sharona Nicole Semilla
Marketing
Meliora acquires Backchat Media to establish NZ hub, boost APAC digital offerings
Sydney, Australia – International advisory, ventures, and creative firm Meliora has acquired Auckland-based digital consultancy Backchat Media, bringing the boutique agency’s founder, Mel Lee, into
March 25, 2026
Marketing
Beyond the festivities: How Malaysian brands are redefining Raya 2026
If you’ve ever been caught in the pre-Raya frenzy—roads jammed with balik kampung traffic, the scent of lemang wafting from every street stall, pelita lights
March 25, 2026
Marketing
Viddsee names Kenny Ling, Esther Yue to lead APAC expansion
Singapore – Viddsee has appointed Kenny Ling as business development director and Esther Yue as director of operations, in a move to accelerate its expansion
March 24, 2026
Marketing
Crumbs fly as Maxibon goes ‘full cookie’ in latest campaign via SICKDOGWOLFMAN
Melbourne, Australia – In Australia’s crowded ice cream aisle, novelty still sells — particularly when it leans into absurdity, as Maxibon rolls out its Choc
March 24, 2026
Marketing
Singapore FA kicks off brand film as Lions build momentum after Asian Cup qualification
Singapore – Singapore’s national football body is stepping up its outreach as the men’s team prepares for its next home fixture, following a milestone qualification
March 24, 2026
Marketing
adidas kicks off Hong Kong football culture to ComplexCon via Dentsu Hong Kong
Hong Kong – adidas Originals and Dentsu Hong Kong recreated the city’s football streets at ComplexCon this week, turning a convention hall into a live
March 23, 2026
Marketing
CHAGEE steeps Malaysia launch in hojicha, betting on shift to lower-caffeine teas
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The
March 23, 2026
Marketing
McDonald’s Singapore gets a taste of the ‘purple hype’ as Grimace arrives in Kallang
Singapore – McDonald’s Singapore has turned to a familiar purple face—and a globally viral drink—to inject fresh momentum into its menu. At the centre is
March 23, 2026
Marketing
MARKETECH APAC opens entries for ‘Marketing Technology Awards 2026’, spotlighting real-world martech impact
In a landscape where marketing technology is no longer a “nice-to-have” but the backbone of modern campaigns, MARKETECH APAC is once again putting the spotlight
March 19, 2026