The enhancements to PubMatic’s CTV platform for publishers come on the heels of the company’s recent launch of Activate, the new end-to-end supply path optimization solution.
The Yahoo DSP is an all-inclusive platform that provides significant scalability and a full set of capabilities for data analysis, automated bidding, and optimizing ad campaigns across numerous channels.
A total of US$12.2m will be used to deliver cash grants, digital skills training, and advertising credits for SMBs, including micro businesses in rural and suburban areas.
The partnership aims to drive more sustainable advertising at scale across Australia and New Zealand, and enable brands to minimise energy consumption and waste in advertising campaigns.
Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform.
Most recently, Wang was CEO of Edelman in China, and formerly, the MD of Ogilvy One Beijing.
LinkedIn’s study also revealed that marketing leaders’ top priority for the year is to champion bolder creativity in their campaigns.
Adopting the new name, Nexxen, the unified branding direction will encompass all of the company’s key business units.
In this new role, she will be directing and shaping the communications function and establishing the regional functional strategy for integrated communications in the APAC region.
Manila, Philippines – E-commerce enabler Shopify has entered into a partnership with Skyrocket Studios PH Inc., a regional marketing agency based out of Manila, to
