Marketing
Vijay Jacob elevated as managing partner for East, South at Wunderman Thompson India
Prior to taking on the new role, Jacob was senior vice president & managing partner at Wunderman Thompson Kolkata.
June 22, 2023
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MARKETECH APAC
Platforms
Society Pass’ Gorilla launches mobile telco app aimed for SEA users
This product functions as a virtual SIM card integrated into the user’s phone, removing the need for a physical SIM card. It will allow customers to manage numerous cellular providers on a single device, allowing for seamless travel as well as distinct personal and commercial subscriptions.
June 22, 2023
Main Feature
APAC webinar pools marketing leaders to discuss best practices in omnichannel journey mapping
With social media, brand.com, and messaging apps now able to work in concert for brands to meet where consumers are, the opportunity brought by this always-on visibility also inevitably births challenges to marketers.
June 22, 2023
Marketing
Ending awkwardness with humour in SG Enable’s latest campaign by TBWA\Singapore
The film is part of SG Enable’s i’mable (“I’m able”) public education initiative, which celebrates and encourages the recognition of different abilities.
June 21, 2023
Marketing
BMW announces significant leadership changes across Asia
The four management transitions are a clear indication of the inseparable connection between business development and people development in BMW’s Asia operations.
June 21, 2023
Marketing
Initiative secures coveted Cricket Australia media account
Initiative’s remit covers all media strategy, planning and buying – including contra activities for offline, online display, performance and addressable.
June 21, 2023
Marketing
22feet Tribal Worldwide wins digital mandate for data centre platform Lumina CloudInfra
Lumina is a dedicated platform that prioritises the development of essential hyperscale data infrastructure in India and strives to support the country’s digital progress while maintaining a high level of dependability.
June 20, 2023
Marketing
3Forward tapped by Australian Institute of Company Directors to handle media planning, buying
Through the AICD mandate, 3Forward will be in control of the institute’s end-to-end media planning and buying, encompassing various conventional and digital media platforms.
June 20, 2023
Marketing
Barbie’s ad for Father’s Day says ‘not all heroes wear capes’
The short ad celebrates fathers who would do anything to make their ‘little girls’ dreams come true’
June 20, 2023
Marketing
Jack Yin appointed as president of Ogilvy Experience in China
In his new role, Yin will bring together Ogilvy’s expertise in customer interaction, commerce, marketing technology, analytics, CRM, loyalty, and digital innovation in this crucial job.
June 20, 2023