Tilt Agency, a digital marketing and creative media agency, announced significant appointments in its creative solutions for clients across all industries. It kicked off with the appointment of Karn Singh as the new group creative director of Tilt.
The partnership will provide campaign solutions that enable brands to avoid spreading false information on social media, using the technology-driven performance unit, KINESSO, and the research data from IPG Mediabrands’ media intelligence and investment section, MAGNA. Political, environmental, medical, AI-generated, and brand-specific content are amongst the main areas.
The expansion highlights social impact as a primary goal, utilising RICE’s ESG communications experience and partnerships with international development organisations, non-profit organisations, and global corporations. Leading the regional expansion initiatives and overseeing operations in Thailand, Myanmar, and the Philippines is Donna Garcia as its firm’s partner and regional director.
Neo’s idea of using humour to highlight how vulnerable people are to scams was noteworthy for its ability to convey important lessons in an entertaining way. She will collaborate with Minister of State Sun Xueling on this specialised content in order to provide readers with even more insightful advice on how to avoid falling victim to internet scams.
With the appointment, WE will offer full assistance for all communication initiatives, including influencer engagement, campaign launches, media relations, social media management, content creation, creative production, and other services.
This extension uses IAS’s AI-driven Total Media Quality (TMQ) product to further improve and optimise the way advertisers measure and protect their campaigns on TikTok. It guarantees that marketers can develop their brand presence on one of the biggest and short-form video entertainment platforms globally with certainty.
Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the limited-edition Starbucks “Sip of Joy” collection was created. The goal of this collection is to spread Mickey and Friends’ optimism to people of all ages throughout the Asia-Pacific area through a colourful range of items adorned with animated Disney characters and inspirational sayings.
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr’s technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance insights, and targeting information about the households that interact with the advertisements.
With the title “Ideas Come to Life,” the brand’s latest video demonstrates its dedication to bringing any idea to life, no matter how unusual. Customers are challenged to push the boundaries of their inventiveness in their living spaces and to aim for lofty goals.
Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024.
