For CleverTap, it aims to provide brands with the next generation of AI capabilities required for building human-like knowledge of customers and efficiently delivering personalised experiences that resonate with them, hence enhancing customer lifetime value.
Adrián Flores, a global creative director, has been appointed as chief creative officer at Clemenger BBDO, marking another key milestone in the agency’s progress. The appointment will take effect on May 20, 2024.
2024 hasn’t been an easy year. Tight marketing budgets, a challenging digital advertising landscape, and the crunching of third-party cookies — there are plenty of hurdles for digital marketers. But with challenge comes opportunity, and smart marketers can use them to do more with less.
The memorandum of understanding will open the door for the creation and implementation of a three-year partnership program in key foreign markets. This is more than a leisure passenger initiative; it also includes transit passengers and meetings, incentives, conferences, and exhibits (MICE). Furthermore, the collaboration will function as the foundation for Malaysia Airlines’ Bonus Side Trip (BST) program, which grants travellers a free journey to a domestic location on the Malaysia Airlines network.
Omnicom Media Group (OMG) in Indonesia has promoted Rohan Mahajan, managing partner at PHD Indonesia, to chief operating officer – media services. In his new position, he will lead a team of 300 professionals from OMD, PHD, Transact, and Annalect. Mahajan will continue to report to Rajat Basra, CEO-president director of OMG Indonesia.
drcom, a global life sciences medico-marketing agency, has announced the appointment of Gwenael Meneux as its new deputy CEO, taking over from founder Didier Roumengas before the end of the year.
Imagine a world where every customer interaction is not just a transaction, but a meaningful conversation. A world where businesses can anticipate customer needs, respond with precision, and engage at a personal level that transforms the customer experience.
OpenMinds Digital, led by Michelle Phang and May Lee, is dedicated to providing digital transformation consulting services in Malaysia. By providing consulting and digital marketing services, the company assists small and medium-sized businesses (SMEs) as well as multinational corporations (MNCs).
In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of marketing?
ts objective is to provide MSMEs with the necessary expertise and abilities to improve their business operations. The Jollibee Plaza Building in Ortigas, Pasig City, is where the MSMEs-focused learning sessions are set to start on April 25.
