Drink company SAPPE, has appointed popular K-pop boy band SEVENTEEN as its first global brand ambassador for its trademark fruit drink Mogu Mogu. In keeping with their assigned roles, the 13 members of SEVENTEEN will embody the concepts of ‘Fun’ and ‘Lively’ in relation to SAPPE’s Mogu Mogu fruit juice.
DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers’ Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media.
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia’s most popular music genres, has a cast of distinct gym visitors whose music selections complement their training methods.
UM’s Canteen responsibilities include performance, above-the-line media strategy, planning, and purchasing. The goal in this mandate is to grow supporter numbers in order to reach more young people impacted by cancer.
Salesforce’s new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable but frequently underutilised data assets, which are generally dispersed across numerous systems such as customer relationship management (CRM) systems, data lakes, and legacy systems. This effort aims to establish a strong data foundation for AI.
The ‘Work & Study’ program at MBCS Academy is especially intended for school dropouts from Malaysian B40 SPM and STPM classes, which correspond to families from the lowest 40% of income earners in Malaysia. Successful applicants can pursue a subsidised diploma or degree program at a partner university, as well as full-time, salaried employment in advertising with MBCS, as part of the program.
Manila, Philippines – With the rise of short-form content within the marketing industry through Tiktok and other social media platforms, memes have integrated itself as the
In this new position, Hogan will lead GumGum’s media advertising business in Singapore, Japan, Australia, New Zealand, and growing JAPAC markets through sales, customer success, and operational delivery. As the team leader of more than one hundred employees, Hogan’s main objective will be to increase income while maintaining GumGum’s standing as a provider of innovative, and contextual advertising solutions.
TikTok has announced new business solutions to help companies chart new territory on TikTok, including a new suite of creative AI tools, performance and measurement solutions, and advancements to high impact branding placements. TikTok has offered companies the ability to be innovative in culture and connect with fully engaged and sound-on audiences.
The branded content division of Network18, News18 Studio, has announced the appointment of Bobby Pawar as creative consultant. Pawar will oversee creative projects and integrate cutting-edge solutions into brand strategies in close collaboration with the network’s branded content team in this capacity.
