HAVAS Red, the global merged media micro network, launched its The first ‘The State of the Influencer in 2024: A Client’s Perspective’ whitepaper. The report shows that consumers prefer influencers more than traditional media, and the video content is the most effective strategy in influencer marketing.
The Manila Times (TMT), in partnership with Cedara, the carbon intelligence platform, has launched a project to completely measure advertising carbon emissions. TMT will use Cedara, the provider of emissions mapping across the media supply chain, to measure and minimise its carbon footprint in accordance with industry standards.
Happiness Saigon’s most recent campaign alongside Dat Bike have turned the latter’s e-bikes into emergency power generators to help small business owners survive blackouts. A hotline service was established to connect the owners with a nearby Dat Biker and their fully charged e-bike.
Tools will help you systemise a success that you encountered before or help you overcome an issue you regularly have. Overall, all tools’ purpose is to reduce manual and ad-hoc work to save time but not only that otherwise it would be the same as a process.
Havas Play created an ice cream cart to promote the upcoming movie ‘Furiosa: A Mad Max Saga’, which is set to be released on May 22. The design was inspired by Singapore’s ice cream bike vendors and their noticeable presence on the streets. Designed to draw attention, this functioning cart was given a Mad Max makeover, complete with intricate exhaust pipes, spikes, chains, and skulls.
Pixalate provides ad fraud protection technologies, local client support, APIs for developers, and an analytics platform that has been recognised by the MRC in order to cater to the regional market. Since the region has seen a rise in both ad spending and invalid traffic (IVT), which includes ad fraud, many APAC countries have stepped up their efforts to prevent sophisticated ad fraud.
The “Enjoy the Smoothness” campaign works as follows–Heineken gives fans instantaneous discounts on Heineken Silver through Grab for each goal during live football games that is celebrated with a player sliding smoothly.
Apple will open its first store in Malaysia, becoming the company’s newest location as it expands across Asia. It is the first Apple Store to open in Malaysia, creating a whole new set of potential for both the brand and its dedicated customers.
The new offering from Quantcast offers a remedy for the changing environment of digital marketing, as old cookie-based advertising techniques are being phased out due to privacy concerns. With the support of the new platform, independent agencies and advertisers may transition to cookieless advertising and maintain their competitiveness and efficacy in marketing campaigns.
Integral Ad Science, a global media measurement and optimization platform, has announced that it has expanded its reporting and insights to Amazon. Through a server-to-server (S2S) interaction on Amazon’s DSP, advertisers now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.
