Indonesia – Dentsu Indonesia has partnered with local sustainability start-up Boolet to launch “Re-Skewer”, a campaign addressing the growing issue of single-use satay skewer waste
China – Apple China, in partnership with TBWA\Media Arts Lab Shanghai, has unveiled a new Mac campaign aimed at the millions of students transitioning from
Creative solutions company M+C Saatchi Group has appointed Jackie Stevenson as its global chief strategy and innovation officer, effective August 1, 2025.
‘AI-volution: Spark, Engage, Convert’ workshop is heading straight to the hub of innovation to dive into AI and omnichannel strategies for customer engagement.
Featuring the real stories of its employees, Security Bank’s ‘#YouMatter’ video series showcases how employees feel valued and empowered to achieve growth in their careers.
South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty
Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL.
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at
In MARKETECH APAC’s latest Agency Leadership Decoded, Paolo Broma, chief marketing officer at TBWA\SMP, reveals how the agency maintains its relevance through its relentless commitment to openness to new concepts.
The branding industry is constantly challenging agencies to innovate their ways of expressing brands’ identity. They are compelled to find the balance between representing brands
