India – In a move to strengthen its northern operations, TBWA\India has named Abhishek Chaturvedi as executive vice president and branch head for Gurgaon. In
Indonesia – DBS Indonesia has teamed up with creative agency Digital Sea to roll out a new campaign for the DBS Vantage Credit Card, aiming
Philippines – Dentsu Philippines and Pocky Philippines are helping Filipinos express their love through their latest ‘Pocky Sabi’ initiative. The initiative transforms the Pocky snack
Media networks SPH Media and TSL Media Group are teaming up to drive influencer marketing impact, leveraging authentic engagement with creators.
Singapore – AnyMind Group has integrated Model Context Protocol (MCP) capabilities into its influencer marketing platform AnyTag, introducing automation and AI agent interactivity powered by
Assembly, a global omnichannel media agency under Stagwell, has named Sharon Soh as its managing director, Southeast Asia (SEA).
USA – Lee Kum Kee US, in collaboration with Grey Hong Kong, has unveiled a bold new campaign that blends creativity with flavour to spotlight
Japan – Asahi Breweries Ltd., a subsidiary of Asahi Group Holdings, has launched its first unified large-scale promotional campaign across East Asia, naming global music
The acquisition of the SEA-based consultancy establishes Ruder Finn’s direct presence in Thailand, Vietnam, Cambodia, Laos, and Myanmar.
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable,
