Technology Featured Global

New York-based martech firm Zeta unveils first CMO

New York, United States – Global cloud-based marketing technology company, Zeta, has appointed Crystal Eastman to be its first-ever chief marketing officer.

Zeta, which has a presence in the United States, Brazil, and the United Kingdom, as well as India, among others, offers its platform and data to empower consumer brands to acquire, grow, and retain their customers at a low cost.

The company said that the new leadership is in line with its strategy to drive the executive team for Zeta’s next phase of growth.

As the first CMO at Zeta, Eastman will be responsible for global marketing strategy and execution, including brand activation, performance marketing, corporate communications, public relations, and events and sponsorships, as well as client engagement, and Zeta’s employer brand.

Before joining Zeta, Eastman was the head of global marketing at technology firm The Trade Desk, where she was responsible for global go-to-market activities, including product marketing, sponsorships, and events, as well as global campaign activation. She has also held numerous senior marketing positions throughout her career, including leadership stints at brands American Express and BlackRock.

“It is an honor to join this talented and accomplished executive team at such an exciting time in the company’s journey. I look forward to helping marketers across the globe unleash their full potential by taking advantage of Zeta’s advanced identity solution, leading-edge audience insights, and uniquely integrated omni channel activation opportunities,” said Eastman herself.

Meanwhile, Zeta’s Co-Founder, Chairman, and CEO David A. Steinberg commented that they are thrilled to have Eastman join the executive team, as she has an impressive, proven track record in growing data-driven and digital businesses, with deep expertise in all aspects of marketing. 

“Under her leadership, we will continue to deepen our understanding of our customers’ evolving needs, continuously innovate our product offerings and how we deliver them, and scale our growth ambitions by introducing Zeta to the next generation of marketers. Crystal joins an expanding, diverse executive team that brings the collective experience and leadership abilities needed to accelerate our growth agenda,” said Steinberg.