Tag: Yuka Ishikawa
![[Creative Work] Henkel’s got2b turns hair colour into a summer cooling solution](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Henkels-got2b-turns-hair-colour-into-a-summer-cooling-solution-.jpg)
Henkel’s got2b turns hair colour into a summer cooling solution with new campaign via I&S BBDO Japan
Tokyo, Japan – Henkel Japan’s hair colour brand got2b has teamed up with I&S BBDO Japan to launch “COOL COLOR,” a campaign that repositions hair colouring as a practical way to stay cooler during Japan’s increasingly extreme summers. The campaign comes as Japan experiences...
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