Platforms Featured Southeast Asia

Malaysia’s eCommerce Youbeli, PJ Digital Mall make the jump to Online-to-Offline commerce

Kuala Lumpur, Malaysia – eCommerce platform Youbeli has collaborated with IT mall PJ Digital Mall to adopt an online-to-offline (O2O) commerce.

The new partnership comes as Youbeli gears up for its 10.10 sale event. It has brought together 10 participating tenants from the mall onboard the Youbeli platform.

In conjunction with the 10.10 campaign, the parties have prepared surprise freebies for customers who prefer to self-pickup items from the mall. In the future, Youbeli said that it will be offering same-day delivery to any addresses within a 10km radius from the PJ Digital Mall.

Meanwhile, up until 10 October 2020, shopping vouchers and promotions will be continually announced on Youbeli’s and PJ Digital Mall’s Facebook pages. The promotions will be applicable for computers, laptops, and accessories.

This will be the second time that the platform has collaborated with a physical shopping mall, and according to Youbeli CEO Chua Khai Suan, the new partnership is part of their ongoing O2O initiative to help brick-and-mortar retailers to attract sales.

“[Instead] of competing as two different entities, we complement each other’s business model to bring the best deals for our customers,” Chua said.

Meanwhile, Jeffrey Fang, leasing manager of Digital Mall shared, “Since we started the collaborative campaign on 1 October, we saw a long queue of customers outside the mall especially last weekend.”

“At times like this, we need to ensure businesses continue to run to support the country’s economy however much we can so we can reduce the number of unemployment due to the pandemic,” Fang added.

Just recently, Youbeli has also partnered with a co-eCommerce player, Taiwan’s PChomeSEA, to integrate its products to the platform.

Marketing Featured Southeast Asia

Malaysia-based eCommerce platform Youbeli partners up Taiwan’s PChomeSEA to augment product offerings

Kuala Lumpur, Malaysia – Home-grown eCommerce brand Youbeli has partnered with Taiwanese eCommerce platform PChomeSEA to bulk up its product offerings. 

Youbeli has listed electronics, health and beauty, and home and living to be the top categories under PCHomeSEA. Youbeli said that such categories were estimated to garner the highest traction among Malaysian shoppers as Taiwan is being recognized as among the top manufacturers of high-quality products in Asia.

To celebrate the partnership, both platforms will be offering free delivery nationwide with no minimum purchase. 

Chua Khai Suan, chief executive officer of Youbeli said that the long-standing bilateral relations between Malaysia and Taiwan in various aspects of the economy and social development has made Taiwan an attractive option for Malaysians to shop online.

“Malaysian online shoppers have become more sophisticated in their choices of products. With the current Movement Control Order (MCO) implemented as the government that encourages Malaysians to shop online, Youbeli has decided to secure this exclusive partnership with PChomeSEA. With the current FREE delivery promotion, we hope that Malaysian online shoppers will enjoy high-quality products while saving on postage,” said Chua.

Meanwhile, Managing Director of PChomeSEA Sam Tsai said, “Taiwan has built a reputable online shopping experience for the past 20 years with an annual eCommerce transaction that exceeds the annual transactions in all 10 countries in the Southeast Asian region. Therefore, we take pride in our Made in Taiwan (MIT) label that ensures affordable products without compromising on the quality. To date, PChomeSEA offers more than 5 million different products featured in more than 300 million listings,” 

Malaysian online shoppers can now start making purchases from PChomeSEA on Youbeli’s website and mobile app.