Manila, Philippines – In a move to merge quirky relevancy to millennial viewers and communicate the brand’s messaging, Philippine oil company Unioil has tapped the talents of independent local creative agency GIGIL to launch a new campaign depicting a ‘mockumentary’ on saving the environment.
Titled ‘You Don’t Have To Go That Far’, the ‘mockumentary’ follows the quirky story of Bart, an environmentally-conscious person who takes his vision ‘seriously’ by storing all of his farts in jars. For him, he earlier learned that our farts, which contain the harmful gas methane, can be bad for the environment.
The ‘mockumentary’ continues with a slew of moments Bart would pause to fart into his prepared jars and place them in a cabinet with other farts he stored. As light-hearted the campaign is, Unioil stresses in the latter part of the campaign that we don’t need to go far in our endeavor to save the environment, and instead paying patronage to environmentally-safe products, like Unioil’s line of clean fuels, is already a meaningful step forward.
The latest spot by Unioil echoes the company’s vision to be more environmentally-aware through its ‘Doing Our Part’ campaign back in 2018, where they vowed to encourage Filipinos to make a difference in society through the small, everyday actions and responsible decisions they make, including the decision to choose a cleaner fuel.
Speaking about the campaign, Jake Yrastorza, managing partner at GIGIL told in an interview with MARKETECH APAC that they are proud of this recent campaign and are quite optimistic that it will create a positive difference for the brand—and its customers.
“Unioil is currently a challenger brand in the Philippines. But they are the oil company that’s probably the most serious with regard to its commitment to the environment and sustainability. However, to communicate a rather serious message to its target audience-the millennials-we all agreed that we needed to make it funny and light so they’d sit up and notice,” Yrastorza stated.
On a similar note, Jeano Cruz, associate creative director and head of social at GIGIL told MARKETECH APAC as well that they admire their client’s willingness to ‘bravely embrace the younger audiences’.
“The creative team just shared to them how millennials and Gen Z’s now really go out of their way to live out their beliefs. We just added a creative magnifier on that insight. Thanks to their risk, their film is now helping them stand out in the gasoline category that just keeps on looking like each other everyday,” Cruz stated.
An independent local creative agency, GIGIL has been well known to create quirky and tongue-in-cheek ad campaigns such as those of local soft drink brand RC Cola and plasticware brand Orocan.