Singapore – Xtremax, a cloud technology company, has recently appointed advertising company BBDO Singapore to take over its branding duties.

BBDO Singapore will aid Xtremax on creating new brand initiatives, as the tech company is currently hosting more than 500 government websites and has been a significant partner to a large number of Singapore’s government bodies.

According to Xtremax, BBDO Singapore’s appointment will help them spread the message of technology importance among Singapore institutions, vital in aiding Singapore to be a ‘Smart Nation’. 

“Technology is supposed to make our lives easier and be an efficient and impactful tool, but it can sometimes be overwhelming and overcomplicated, especially as it continues to evolve and change,” Xtremax said in a press statement.

Speaking about the appointment, Denise Kee, CEO at Xtremax, said, “Xtremax is a thought leader in the development of cloud tech space in Asia. However, few know our story. I am confident that with the appointment of BBDO Singapore as our brand agency, we will be able to tell that story to a global audience. Our story needs to be told.”

Meanwhile, Monica Hynds, general manager at BBDO Singapore, commented that their appointment by Xtremax is an ‘exciting’ space for them, not just from branding and creative perspective, but also from a business perspective, adding that the Singapore government has a clear vision for the country’s digital future.

“As our infrastructures change, we will be at the forefront, streamlining and adapting too. We join Singapore’s path to becoming a Smart Nation and look forward to contributing in the booming tech space – we couldn’t be more thrilled to do so by joining forces with XTREMAX, bringing our creative expertise to the big players in tech,” Hynds stated.