Sydney, Australia – Creative agency The Works has been appointed by global wellness and weight loss company WW to handle the company’s creative campaigns, as well as customer acquisition.

The Works will initially manage the Spring and New Year campaigns for WW, and follows the announcement in June of commercial radio station KIIS FM star signing on radio host Jackie O as the new WW ambassador for Australia and New Zealand.

WW, formerly known as Weight Watchers, has helped Australians in its 55 years of business presence, to lose weight with its scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops as well as personal coaching solutions.

Damian Pincus, founder and creative partner at The Works, stated “Now more than ever, many of us are reassessing our weight and wellness goals and are looking for expert help to do it. WW has already helped millions of people around the world with the latest nutritional and behavior change science, and we are excited to have been selected by WW to tell that story to Aussies and Kiwis looking to make positive changes in their lives.”

Meanwhile, Nicole McInnes, director of marketing and commercial at WW ANZ, commented, “The Works showed a clear understanding of the WW brand, our target audience and how they can support us across the entire customer acquisition journey. We are delighted to be partnering with the team as we work with Jackie O, our latest WW brand ambassador.”

The appointment comes after The Works had also won the brand communications account of electronic company LG in Australia more recently.