London, United Kingdom – Green Park Content (GPC), the global content marketing and brand publishing agency, has appointed William Goodenough, former chairman and co-founder of global design agency Design Bridge, to be the new chairman of its board of directors.

Goodenough will have the new appointment as an additional role, continuing as the governor of Goodenough College in London and Gresham’s School, as well as a trustee of conservation charity Norfolk Rivers’ Trust.

Goodenough brings with him his extensive experience in the industry. Prior to selling Design Bridge to creative transformation company WPP in 2019, he has previously held many senior leadership roles within the business, such as head of sales, managing director, and CEO, as well as chairman.

As part of his new role, Goodenough will be leveraging his expertise in building management structures, skill sets, and systems to significantly scale the GPC brand across its global offices, including London, Jakarta, and Singapore, as well as New York, and Sao Paulo.

Commenting on his appointment, Goodenough said that he is honored to join Green Park Content and to work with its world-class team and global clients. 

“I’m really enjoying working with Green Park Content to help drive its industry and thought leadership status in SEO-driven brand publishing and search, to power client-centricity, and to ignite growth. I am proud to be part of the exciting and transformational journey ahead.”

Meanwhile, Sven Lung, founder and CEO of Green Park Content, commented that they are honored and thrilled to welcome Goodenough as the chairman.

“After successfully founding BRANDALLEY as the top private sale operator in the UK with more than 15 million members, I founded Green Park Content with the goal to help brands become media brands by implementing brand publishing strategies. Will brings with him an amazing proven system that is already helping us to grow and break our own ceilings and deliver global scale,” said Lung.

Green Park Content APAC’s Managing Director Marcelo Bittencourt shared that everyone is receptive to Goodenough’s advice that comes from his decades of entrepreneurial success and his extensive list of achievements in the industry. 

“Will’s appointment as chairman has raised the bar for our scale and growth plans significantly, and this is just the beginning. With Will’s guidance, we have a very clear business roadmap that allows GPC to be well-positioned for strong future growth in APAC and globally,” said Bittencourt.