Tag: Whitepaper
Indonesia – For Ramadan 2026, Indonesian consumers are placing greater emphasis on trust and justified value, spending more selectively and favouring brands that demonstrate empathy, transparency, and meaningful value, according to a new whitepaper by Moonfolks and Havas Moonfolks. According to the whitepaper...
China –Disruptive innovation and cultural fluency are emerging as key drivers behind the global rise of Chinese brands, according to a new whitepaper examining how a new wave of companies is breaking category norms and expanding internationally. The report was released by TBWA – The Disruption Company...
Indonesia – Advertising agency Moonfolks has released a new whitepaper revealing how economic pressures are reshaping Ramadan consumer habits in Indonesia, spotlighting frugal spending, local brand support, and community values. The whitepaper examines how Indonesian consumers are navigating financial...
To effectively engage the influential Mainland Chinese expat demographic in Hong Kong and drive growth, brands must implement culturally attuned strategies, as outlined in a recent whitepaper by EternityX.
Yahoo Advertising has partnered with global digital out-of-home (DOOH) supply-side platform VIOOH in a new whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns.
Social media app TikTok and international advertising agency TBWA have announced the release of a new joint whitepaper titled "Storytelling in the Next Creative Renaissance", which encourages businesses to embrace the role of creativity and innovation in contemporary marketing.
A new report by Entropia shows that there has been drastic changes in media consumption among Malaysians during MCO.
