Tag: What’s NEXT in Marketing
The problem is not only technical—it’s strategic. Compounding the technical challenges is also a lack of expertise. This is evident given that recent data shows that nearly 70% of CMOs in APAC are not fully equipped to maximise martech investments.
MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master...
Sustainability isn’t just about reducing carbon footprints or meeting ESG targets. It’s about fostering enduring social and economic progress while building resilience and relevance in a rapidly changing world
From becoming your personal assistant to the evolution of generated content and the emergence of artificial general intelligence (AGI), these are the next big trends in AI we can expect to see over the coming year and beyond.
Sudhanshu Tewari, chief executive officer and co-founder of Rewardz, shared his insights in MARKETECH APAC’s latest What’s NEXT in Marketing interview, discussing the value, challenges, and trends that shape loyalty programs in a business-to-business (B2B) setting.
Taranjeet Singh, managing director of Venture Markets, APAC at Criteo, explores how commerce media is transforming advertising with data-driven targeting and AI while addressing challenges like fragmentation and privacy regulations to build a unified, privacy-first ecosystem.
These cutting-edge tools, combined with the power of storytelling and real-time customer engagement, have redefined how F&B brands build loyalty and drive growth in today’s fast-paced, tech-savvy world.
Technological progress has made collecting data on individual shoppers and targeting them much more straightforward. But, until very recently, there were limits on how far personalisation could be taken.
At MARKETECH APAC’s recently concluded What’s NEXT in Marketing: Indonesia 2024 conference, the event–being the inaugural conference of the series and the first one in Indonesia–saw fruitful discussions and presentations on the future of marketing innovation and trends.
To make the most of their RMN investments, Ken advises brands to be timely and relevant on said investments by leveraging insights from the rich first-party data obtained directly from user interactions within the platform ecosystem.
