Tag: What’s NEXT in Marketing
Artificial intelligence continues to reshape industries globally, introducing innovative ways for businesses to engage customers, optimise operations, and drive revenue. As we enter 2025, the focus shifts to agentic AI—teams of specialised AI agents that are revolutionising business conversations with...
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
Likewise, marketing ROI isn’t the product of one click. It’s collaborative. It’s cumulative. And it deserves to be measured that way.
As traditional advertising effectiveness declined, brands realised that audiences respond better to recommendations from people they trust rather than advertisements. Influencer marketing filled this gap by providing authenticity that traditional marketing often lacked.
In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
By understanding these complexities and implementing tailored engagement strategies, organisations can position themselves as market leaders in the era of digital personalisation.
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
For Laura, driving performance equates to driving efficiency and outcomes, helping advertisers reduce media waste and safeguard brand equity in the evolving media landscape.
How can MSMEs balance digitalisation with meeting customer needs without becoming overwhelmed? The key lies in understanding their customers' unique shopping journeys and enhancing their experience incrementally with targeted digital solutions.
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with StackAdapt’s Asia-Pacific vice president of sales, Liam McCarten shares how channel proliferation, whether deemed a minor issue or advantage, can be navigated with artificial technology (AI) to innovate campaign performance.
