India – Advertising agency TBWA\ India has recently launched ‘Weapon’, a new data practice that aims to solve key growth problems and challenges faced by CEOs. 

‘Weapon’ is a mix of creativity and data that seeks to solve the growth, profitability, and efficiency challenges of today’s organization in an increasingly complex and ever-changing business landscape.

Following this endeavor, the agency has also appointed Vishwajit Vyas, former senior manager of software company Automation Anywhere, to be its new head of data practice, effective immediately. 

Vyas brings with him his broad experience at high-growth startups. He specializes in data analytics, leading large teams for clients across technology, banking, financial services, and healthcare, as well as retail, and consumer packaged goods. Vyas has also led the development of new products and services that met the analytic needs of Fortune 500 companies and has been on founder teams developing strategic initiatives for long-term business growth.

Aside from working previously at Automation Anywhere, Vyas has also spent five years working at India’s decision sciences firm Mu Sigma across many roles spanning delivery, product, and strategy, as well as the founder’s office.

In his new role, Vyas will be responsible for developing and delivering TBWA\ India’s data strategy, while working closely with the global collective, leveraging TBWA’s unique capabilities to implement intelligence, which will continue to shape its clients’ thinking and execution across the marketing and advertising value chain.

Commenting on his appointment, Vyas said that he is excited to join TBWA and help fuel the level of innovation and strategic thinking the agency can offer the brands, finding opportunities to unlock growth using the power of data.

“The CEO is faced with a multitude of factors that are affecting brand performance and growth. The ever-changing customer needs and behaviors across channels have necessitated the use of data in creative and meaningful ways. At the same time, the need for a nuanced understanding of the customer and the market is ever-present,” Vyas said.

He added, “‘Weapon’ is an opportunity to become a trusted partner of the CEO, helping them articulate the problem, define it with data, design a solution, and finally execute it efficiently at a tactical level.”

Meanwhile, TBWA\ India’s CEO Govind Pandey shared that TBWA is on a continuous journey to find new avenues through which they can deliver disruptive growth, and ‘Weapon’ is their way to be strategic partners to the clients throughout the value chain.

“Our deep consumer focus, cultural creative design – now combined with our expertise in data-led insights and execution – is critical in framing and answering the key growth questions that every CEO has,” said Pandey.