Malaysia – To celebrate its 30th anniversary, Watsons Malaysia has launched its first-ever branded airplane in collaboration with AirAsia, taking its health and beauty offerings to the skies.
The Watsons-branded airplane will start serving passengers from mid-July onwards at Kuala Lumpur International Airport Terminal 2 and will feature Watsons’ branding, in-flight shopping opportunities, and various in-flight engagement activities.
As part of its 30th anniversary celebrations, Watsons Malaysia will introduce a series of initiatives to share joy with its customers and enhance the shopping experience.
The in-flight shopping experience features key product categories, including travel and health essentials, on-the-go beauty products, exclusive brands, and Watsons Brand items. Passengers can easily view and scan QR codes for these products before take-off and conveniently collect their purchases at any Watsons stores in Malaysia upon arrival.
Watsons members can also enjoy region-wide privileges with the Asia One Pass, available in 10 markets. This allows members to access local offers while travelling and earn points not only in their home market but across all Watsons markets in Asia.
Loyalty members who spend at least RM100 in a single transaction, either offline or online, will have the chance to win prizes such as AirAsia flight tickets, AirAsia MOVE hotel stays, AirAsia MOVE points, and Watsons e-vouchers.
Dr. Malina Ngai, group CEO of AS Watson Group, said, “Today, I’m excited to officiate the launch of our partnership with AirAsia to have our first-ever Watsons-branded airplane as a special initiative for the 30th anniversary. What led us to this partnership is our shared belief that ‘Sky is Not the Limit’—our passion to serve our customers has no limits, and anything is possible for us.”
Ngai added, “Watsons has been at the forefront of revolutionising the in-store environment for customers, and over these two years, we’re innovating customer experiences in Asia, including Malaysia, and investing USD250 million in 6,000 new and upgraded stores. This means 75% of the store portfolio in Asia will provide a more innovative and enhanced experience for our customers.”
Caryn Loh, managing director of Watsons Malaysia and regional exclusives director at Watsons International, said, “As customers’ expectations for a seamless and pleasant shopping experience have been rising for over two years, Watsons Malaysia is opening and upgrading 300 O+O stores and enhancing its shopping experience, making its stores the preferred destinations for interactive experiences as the No. 1 personal care and beauty retail brand in Asia.”
Watsons Malaysia is committed to elevating the shopping experience with innovative and immersive offerings that help customers “look good, do good, and feel great.” Central to its business is the dedication to providing a wide range of high-quality products at great value, ensuring a pleasant shopping experience. As one of the fastest-growing markets in Asia, Watsons Malaysia now operates over 700 stores and offers 12,000 products online and offline.