Marketing Featured Southeast Asia

Redhill acquires sustainability-focused storytelling firm VS Story to bolster sustainability offerings

Singapore – Full-service global communications agency Redhill has acquired Singapore-based sustainability-focused storytelling company VS Story to further strengthen its sustainability offerings to meet its clients’ rising needs. 

Through the acquisition, VS Story will be extending Redhill’s sustainability arm providing creative visual storytelling solutions centred around social impact and sustainability for the agency and its clients.

Founded in 2016, VS Story champions the global movement toward an inclusive, equitable, and regenerative economy. It has demonstrated a track record in delivering high visibility to important social and environmental issues through impactful visual storytelling.

Moreover, VS Story’s portfolio includes storyboarding, filming, photography, and post-production of various projects such as authentic documentaries, staff engagement videos, visual graphics and animation, infographics, and aerial videography, amongst others. It boasts a partner portfolio that includes Essilor Luxottica, Danone, PayPal, and MAS Holdings, as well as Winnow Solutions, and Linkedin, amongst others.

Jacob Puthenparambil, CEO of Redhill, commented that Redhill puts sustainability at the core of their business strategy, and they are delighted to have VS Story join their team, as it has an outstanding track record of producing sustainability-led visionary impactful initiatives.

“I am confident that together we’re in a stronger position to help our clients develop creative communications strategies that deliver on their commitments to their stakeholders,” said Puthenparambil.

Meanwhile, Jacqui Hocking, CEO of VS Story, shared that they are incredibly excited to work closely with Redhill to realise their joint passion for creating genuine systemic impact, and she is looking forward to working with their clients together on creating visionary and purpose-driven narratives and initiatives that affect change and impact lives. 

“Through our collaboration, we reaffirm our commitment towards making Singapore a global centre for the circular economy, AgriTech, and sustainable finance,” said Hocking.

The acquisition signifies Redhill’s steadfast commitment to sustainability following the recent appointment of Marta Bigio, senior director of sustainability, earlier this year. It also marks the agency’s second acquisition, after acquiring Hong Kong-based Creative Consulting Group (CCG) in early 2022 as part of its continued global expansion.

Most recently, Redhill has also appointed Do Sik (DS) Kim, former senior writer at Seoul Broadcasting System (SBS), to be its new chief operating officer for its Korea operation. He will be focusing on driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth — with a sharp focus on the domestic market’s thriving start-up and tech investment ecosystem.