Singapore — Twilio, the customer engagement platform that drives real-time, personalised experiences for brands, has announced that Nicholas Kontopoulos has joined the company as vice president of marketing for Asia Pacific and Japan (APJ).

Kontopoulos was most recently at Adobe, where he led marketing go-to-customer efforts for the Asia Pacific region as regional head of growth marketing of Adobe DX. A veteran technology evangelist with decades of experience, Kontopoulos has also held senior roles at Magneto, SAP and Capita, overseeing various business functions across different markets.

Based in Singapore, Kontopoulos will oversee the marketing strategy to support business growth in the APJ region and cement Twilio’s position as a leader in cloud communications. He will report to Tricia Miller, VP of international marketing for Twilio, and work closely with Lee Hawksley, SVP and GM for Twilio APJ, to meet Twilio’s pipeline generation and business revenue goals for the region.

On the new vice president, Hawksley shared, “Kontopoulos is an exceptionally creative marketer with a proven track record. He brings with him not only valuable cross-industry knowledge but an unmatched passion for customer experience. I am excited about what he brings to the table and know he will be an invaluable addition to our team in the region.”

Meanwhile, Kontopoulos said that he is thrilled to join Twilio’s high performing marketing team to drive the future of customer engagement together during this period of rapid growth.

Kontopoulos adds, “I have always been a firm believer of customer experience as a core business ideology, and I look forward to empowering more businesses in the region with innovative ways to connect and interact with their customers.’’