Hong Kong – Online event service provider Vootprint has launched its new technology suite to support the global B2B event industry in accelerating digitalisation. The technology suite comprised of SaaS Virtual Event Builder, ‘Expo GENie’ data analytics console, and GlobalExpo-Net (GEN) B2B event portal.

The new solutions each cater to different needs and address various pain points in the digital transformation of B2B events. It adopts a build-host-analyse (BHA) model, blending the competencies of SaaS Virtual Event Builder (build), GlobalExpo-Net (host), and ‘Expo GENie’ (analyse) into a customisable solution. 

In addition, the suite truly caters for the individual needs of virtual event organisers, solving stakeholders’ pain points such as inexperience in building online events, lack of technical, in-house support, and incompetencies in data integration and analytics. The BHA ecosystem also facilitates event organisers to design data-driven, sustainable event strategies and solutions for materialising digital transformation.

Dr. Jacky Ting, Vootprint’s chief digital officer, said, “We integrate Big Data, Al and SaaS into Vootprint’s technology suite for creating holistic virtual event experience, providing cutting-edge marketing technology support, and offering a seamless access to the metaverse.”

Powered by a proprietary SaaS solution, the technology suite now allows organisers to customise their events from a dozen of exhibition features and modules. The business matching feature, which is powered by AI, requires no additional technical knowledge to set up. With just 10 minutes, organisers can effortlessly build a virtual event that supports 3D scenes and enables metaverse connection. Compatible with the majority of live streaming and online conferencing solutions, the suite also supports game and reward functions for enhancing user interaction and engagement. 

Meanwhile, through ‘Expo GENie’, event organisers will be able to access big data of their B2B events and receive automated, real-time data analytics to make better decisions and optimise the event experience. Based on individual users’ profiles, event interests and preferences, event participants can receive regular B2B industry updates and personalised suggestions from the one-stop GlobalExpo-Net event information portal.

Vootprint said it is now setting its sights on developing new features for embracing the immense market opportunities of Web3 and metaverse.