Singapore –, a global conversation customer experience (CX) automation platform, has announced that is rolling out its newest AI-powered voice virtual assistant features across markets in Southeast Asia, a direct response to adding more channels to their existing text automation channels such as those in-site and in third-party messaging apps.

The human-like voice AI bots can understand sentiments, intent and past behavior, and also modify pitch, tone, excitement, and more, to suit customer sentiment and intent on channels like Telephony, Google Assistant and Alexa. The company’s bots can natively converse naturally in more than 100 languages across text and voice, such as Bahasa Malay, Bahasa Indonesia, Tagalog, Mandarin, English, Tamil, and more.

According to the company, with the growing demand for hyper-automation and on-demand resolution by customers in Singapore, adding voice AI capabilities to’s rich customer experience automation platform is a natural evolution to realizing a vision of total CX automation.

This is supported by a statement from Raghu Ravinutala, CEO and co-founder at, who explained that conversational interfaces are changing how we relate to brands and voice is playing a key role in enabling smarter brand-to-consumer interactions. 

“Today, growth and success in every business are highly indexed to creating personalized and differentiated customer experiences. At, we are dedicated to enabling human-like, engaging conversations with our conversational CX platform, which is the ultimate balance between human + AI capabilities,” Ravintula stated.’s launch of these features follows after recent findings by Gartner, in which they predict that by 2025, 40% of all inbound voice communications to call centers will use voice bots. As a company who has worked with over 109 brands in the region, offers enterprise-grade chat and voice bots, weaving in the best of AI and human intelligence to deliver highly differentiated elevated customer experience at a fraction of the current operational cost.

“With us, enterprises can successfully automate customer experience while elevating the quality of customer interactions. Now we are actively expanding our strategic partnerships and offices around the world, with Singapore as a key market, in Southeast Asia. We are delighted to extend our repertoire in the region with ‘conversational voice AI’, the future of CX,” Ravintula concluded.

Singapore – As many netizens globally have shown interest in the purported new virtual assistant by Samsung called ‘Sam’, newly-sourced information online has found that the now rejected project has been tied with a previous project with global marketing agency Cheil Worldwide, which is under the Samsung Group. 

Just recently, an alleged virtual assistant of Samsung went viral on social media globally as the ‘leaked’ photos of the project resurfaced a few days ago. The leak originated from visual creatives company Lightfarm studio, when they uploaded said picture portfolio on their work page. 

The page was taken down, alluding to the fact that the pictures never materialized into any campaign by Samsung. Meanwhile, the pictures boosted into popularity as many online creators made fanarts of said virtual model, and have been making rounds on many social media platforms, including TikTok.

According to one Twitter user @SinisterSh0t, information dug up from the well-known archive site Wayback Machine shows that the now scrapped project was made by virtual creatives company Lightfarm Studio, which is based in Rio de Janeiro in Brazil.

Based on the information saved on the Internet Archive, the project was “an incredible partnership between the Cheil Agency and Lightfarm.”

Furthermore, the newly-sourced information also stated the design process for the virtual assistant, which consisted of having a ‘2D existing version, [which] underwent a complete redesign to return to social networks in a 3D version, much more modern, exciting, and with many more expressions, poses, and different textures’.

Separately, Lightfarm Studios has previously worked with last year’s campaign by Tiger Beer globally, alongside with agency Publicis Singapore.

Samsung has an existing virtual assistant called ‘Bixby’, which was first launched in 2012 alongside the Samsung Galaxy SIII.