Mumbai, India — Media agency Madison Media has appointed Vinit Kumar as vice president of Madison Media Plus, which is based in Delhi. Kumar will report to Abhik Banerjee, COO of Madison Media Plus.

A seasoned professional, Kumar has over 16 years of experience in all facets of media ranging from integrated marketing communications, strategy, digital marketing and analytics. Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL. This will be his second stint with Madison, where previously, he was a general manager in the agency’s Delhi and Kolkata office handling ITC.

On Kumar’s appointment, Banerjee commented, “We’re glad to have Vinit back on board. Having worked for various FMCG segments, he brings a wealth of experience to Madison. I am confident that we will be able to take our Delhi office to the next level with new business and continue to delight the existing clients.”

On joining Madison Media for the second time, Kumar said, “I am excited to be joining Madison Media back and look forward to contributing to the organization in my new role and responsibilities.”

Kumar added, “My hopes and expectations are high as I look forward to the challenges and opportunities Madison Media and its clients will provide me and unlock our clients’ growth by leveraging data, tech and talent.”