Mumbai, India – Infectious Advertising, India-based integrated creative agency, has appointed Nitin Sharma, former marketing director at UAE Exchange in Dubai, to be its new vice president of business.
The new appointment will see Sharma leading important businesses for the creative agency. He will work closely with Nisha Singhania, the co-founder and director of Infectious Advertising, to consolidate existing businesses and develop organic growth.
Sharma brings with him two decades of work experience in advertising and marketing. He has previously worked with companies such as creative agencies Ambience and O&M, marketing communications company DDB Mudra, and advertising agency Leo Burnett. Sharma has also handled key clients like McDonald’s, Johnnie Walker, HDFC Life, and Philips, as well as Kamasutra, among others.
Commenting on his appointment, Sharma said, “I am delighted to be a part of the Infectious family. Our purpose here is not about creating fancy ads, but exploring the unique calibrations of communication, technology, and data to shape consumer behavior and move businesses.”
Meanwhile, Singhania together with the agency’s other Co-founder Ramanuj Shastry, jointly commented, “Nitin brings with him the experience of working on big brands across markets. We look forward to having him on board as we have a shared vision for the agency. We are sure Nitin will help in taking Infectious to the next level.”