Tag: Vacation

Singapore – Beer brand Heineken in Singapore has launched a special campaign that lets you share your dream holiday and actually gives you a chance to win it and experience it–the closest to reality.

Done in partnership with travel and leisure booking platform Klook, the ‘Heineken Festive Cheers’ campaign involves a brief quiz to match you to your dream holiday. Heineken lets you be carefree with how you envision your dream vacation–and then matches you with something close within the bounds of the beauty of Singapore.

Prompts include where you wish to go, if whether you’d like to escape or explore the city, and what your sighted R & R involves such as a festive party or a scrumptious spread. 

At the heart of the campaign is a special microsite. From 26 November to 24 December 2021, consumers can head to the ‘Heineken Festive Cheers’ site to wing the quiz and be matched to any of the campaign’s prepared holiday packages in Singapore. In the end, participants will be given an exclusive Klook Promo Code for a chance to win it.

With the focus on local tourism, Gerald Yeo, the marketing director of Asia Pacific Breweries Singapore, Heineken’s parent company, said celebrating the holidays doesn’t need necessarily mean traveling somewhere new and that it’s about making time to meet family and friends.

“We look forward to Heineken being at the heart of many celebrations right here in Singapore this season, giving us even more reasons to celebrate with those who matter,” said Yeo. 

Meanwhile, Sarah Wan, Klook’s general manager for Singapore, commented, “Klook is delighted to partner with Heineken to spread festive cheer and joy this year-end. We have made it our mission to uncover hidden gems, feature local merchants, and to pioneer unique experiences here in Singapore. We are confident that this campaign will help bring more awareness to local merchants and shed light on how much Singapore has to offer.” 

Some of the leisure packages that can be won include a staycation for two at Lloyd’s Inn, a staycation at KēSa House, The Unlimited Collection by Oakwood for two, and a guided hike around Keppel by X-Trekkers, among many others. 

Of course, Heineken will be with celebrators at every step of the way. With each leisure package comes a Heineken Blade and a compact 8-liter countertop draught set-up to make sure winners are able to enjoy their Heineken beer as they revel in the holidays. 

In addition to winning experiences, fans could walk away with special Heineken packages such as a six-pack of Heineken or a six-month supply of Heineken. 

Singapore – The Singapore Tourism Board (STB) and travel booking platform Klook have teamed up to launch a S$2 million domestic marketing partnership to drive the rediscovery of Singapore’s tourism and lifestyle offerings. The partnership is under the SingapoRediscovers campaign, and is inked to last seven months-long starting this September.

SingapoRediscovers is a recently launched campaign, spearheaded by agencies Enterprise Singapore (ESG), Sentosa Development Corporation (SDC), and Singapore Tourism Board (STB) to support the local lifestyle and tourism business in Singapore and encourage locals to explore different sides of the country. A total of S$45 million has been set aside for the campaign and its supporting marketing initiatives. 

The partnership with Klook will have three focus areas: curated promotions for products and experiences, content development, and digital marketing to boost spend.

Under the partnership, businesses – ranging from hotels and attractions to tour operators and dining establishments – will be encouraged to develop new products and experiences. The aim is to inspire locals and encourage them to explore precincts such as Orchard Road, Chinatown, Civic District, and Katong-Joo Chiat. 

These new products and experiences will also be curated into special bundles with attractive offers to appeal to different interest groups such as foodies, outdoor enthusiasts, and value seekers.  

An example would be pairing a stay at Mandarin Orchard Singapore with an Art Jam session in Orchard Road, or complementing a stay at Hotel Mono in Chinatown with a journey on Trishaw Uncle Guided Tours.

To encourage further exploration around the country, STB and Klook will collaborate on digital marketing efforts, where the parties look to create authentic stories through Klook’s pool of key content partners and opinion leaders. Digital content such as video reviews and livestreams will cast a spotlight on hidden gems and value-for-money promotions, as well as raise the profile of various home-grown businesses around Singapore.

Both parties will also co-invest in other digital marketing initiatives, such as search engine marketing, display, and social media advertising, to widen the reach and searchability of the various promotions and offerings under the campaign.

STB Assistant Chief Executive for Marketing Lynette Pang commented, “Through SingapoRediscovers, we encourage locals to explore Singapore, experience our vibrant tourism and lifestyle offerings, and support home-grown businesses. Klook shares the same aim. We look forward to leveraging their digital marketing capabilities and extensive network of partners to amplify our efforts, as well as encouraging their users to support curated local experiences, quality promotions, and content in the coming months.”

Meanwhile, Marcus Yong, vice president of marketing in Klook for APAC said, “Klook is excited to partner with STB and to be part of SingapoRediscovers. Our mission has always been to empower consumers to experience the best of a destination and through this partnership, we hope to bring back a sense of joy and adventure as locals explore their own backyard.”