Mumbai, India – CleverTap, global user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The company said the new leadership comes as it accelerates its international growth and builds new capabilities in customer retention for digital consumer brands.

Malik brings with him a track record of building and leading dynamic organizations in competitive markets. He is a former chief revenue officer at Freshworks, a SaaS provider of customer experience solutions, where he was instrumental in scaling the business from a single product to a multi-product platform with a global footprint. Under his direction, Freshworks unlocked new markets and strengthened its position in the CRM space.

CleverTap said Malik’s appointment marks a new chapter in its own success journey. Under the leadership of CleverTap Co-Founder and Founding CEO Sunil Thomas, the company has penetrated new markets and according to CleverTap, achieved US$45m in annual recurring revenue in less than six years of monetization, with a 235% compounded average growth rate.

“CleverTap has grown phenomenally, and through the more than 10,000 mobile apps leveraging our platform worldwide, we’re empowering mobile brands and businesses to touch the lives of over a billion people every day,” said Thomas.

With Malik’s appointment, Thomas will then assume the role of executive chairman. He will be focusing on scaling innovation and strategic direction for CleverTap, while Malik will help provide leadership for organization-building and day-to-day business execution.

“Sidharth’s passion, insights and leadership skills, coupled with his experience in helping take a world-class SaaS startup from India to the world, make him the right leader at the right time for CleverTap,” commented Thomas.

Vikrant Chowdhary, recently appointed CleverTap’s first-ever Chief Growth Officer, said Malik’s proficient management skills, combined with more than 20 years’ experience across all organizational functions, equip him to drive superior business results in a short timeframe.

“It’s so heartening to have Sidharth come on board as CEO to partner with me as we scale the business for faster growth, while Sunil focuses on innovation and strategic initiatives with a founder’s mindset,” said Chowdhary.

Earlier this month, the company acquired Patch, a technology that enables businesses to brand and embed communication channels, including in-app voice, chat, and push notifications directly into consumer apps. 

In September this year, MARKETECH APAC partnered with CleverTap to hold an APAC-wide roundtable featuring marketing leaders from the grocery, QSR, TV, fitness, and publication industries, among others. The leaders discussed how brands’ consumer acquisition and retention strategies evolved amid the pandemic.