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SG-based Parcel Perform announces US expansion, appoints Tifanny Jensen as EVP of Americas

New York, USA Singapore-based e-commerce delivery experience platform Parcel Perform has announced its continued expansion into the United States, as well as the opening of its first office in New York City. In addition, Tiffany Jensen has been appointed executive vice president for the Americas.

This development will enable Parcel Perform to provide on-site servicing to existing and new customers in the United States, Canada, and Latin America. The company’s success in curating unique end-to-end customer journeys and optimising logistics performance for its global customer base, which includes Nespresso, Decathlon, and Waterdrop, has resulted in the doubling of its team growth to better serve its global customers, with the launch of its European office in 2019 and US office in 2022.

Jensen has been named Executive Vice President, Americas for Parcel Perform, where she will be in charge of the company’s growth in the United States. She has over 20 years of direct and channel leadership experience with PGi, ON24, Andela, and nTopology, where she has established and expanded worldwide sales organisations. She helped PGi construct a platform for their channels business while also generating $20 million in sales. Jensen also increased ON24’s global strategic collaborations and alliances by 300 percent while overseeing a portfolio of some of the world’s largest corporations.

On her appointment, Jensen said that she is honoured and inspired to be joining Parcel Perform. 

“The company has built an exciting product and has proven to the market that they are innovative, efficient, and scalable to empower the next stage of e-commerce growth. Building on this foundation, we will continue to address very real challenges that merchants across different industries face here in the US,” Jensen said.

Jensen emphasised, “I look forward to working with a truly diverse and global team, executing our growth plans, and building the Parcel Perform brand across this region.”

Arne Jeroschewski, founder and CEO, Parcel Perform, shared that she is delighted that Parcel Perform is doubling-down on the US market, following their extremely successful expansion in the last 24 months, defined by new hires and partnerships. 

“Both my co-founder, Dana von der Heide, and I are thrilled to have Tiffany on board with us; she brings experience, passion, and leadership with a proven track record in building successful software businesses in the United States and Europe. Her appointment also highlights our ongoing success and commitment towards growing a truly global, diverse, and inclusive team at Parcel Perform,” Jeroschewski adds.

Parcel Perform’s focus for 2022 will be to increase its global market share through continued partnerships, deploying innovations in data science, and more profound efforts in customer acquisition.