Tag: Upcycle Communications

Singapore – Upcycle Communications, a public relations agency, has named Felicia Poh as its new account director to lead a team that plans the growth of the agency. Her appointment also coincides with the agency’s recent client wins with COTY’s beauty brands, Travis Masiero’s restaurants, chocolatier Huize Van Wely at Raffles Hotel, and water brand BE WTR.

Poh returns to the agency after working as an assistant marketing communications manager at UNIQLO Singapore and associate account director at W Communications. Poh was a part of the agency from 2018 to 2021, when Upcycle Communications was still known as The Mango Agency. With her experience in the public relations industry, Poh is expected to boost the team’s operations as it takes on new projects.

Alongside the appointment is the release of a new website packed with fresh visuals, showcasing the agency’s work and reflecting its identity of catering luxurious brands.

“I’m absolutely delighted to welcome Felicia back to the team. She possesses the right mix of business acumen, PR expertise and infectious positive energy to help achieve our ambitious goals of delivering excellence for our clients while opening up new avenues of growth for the agency,” Jennifer Dembitz, founder and managing director at Upcycle Communications, said.

“Our growth is a reflection of the creativity and dedication of our team. As we expand and evolve, we are excited about new opportunities to help more organisations empower their purpose,” Dembitz added.

Upcycle Communications’ current clients include luxury brands such as Hilton Luxury, andBeyond, Le Labo, Republic Bar, and BEAM Suntory.

Singapore – Following a management buyout, the Singapore arm of global marketing agency, The Mango Agency, has rebranded to Upcycle Communications.

Before the change, The Mango Agency, following its global branding, speaks of itself as an international lifestyle and travel communications agency; a specialist in shaping brands in the lifestyle and travel industry. This time, it says the new Upcycle Communications is an independent agency that “effects change for the better through transformational communications.” 

Managing Director Jennifer Dembitz and Director Andrea Seifert are partners in the business. The full team has been retained throughout 2020 and during the transition to Upcycle.

The full team at The Mango Agency has been retained through the transition to Upcycle.

The agency’s client roster consists of heritage brands as well as growing startups, including names in F&B and plant-based protein alternatives, sustainability brands, and internationally renowned names in hospitality and tourism. Current clients include Trip.com, Green Monday, Eat JUST, Häagen-Dazs, and Visit Monaco, among others.

The agency’s service offering includes media relations, social media strategy, and content creation, as well as partnership marketing, brand development, thought leadership, copywriting, events, and internal communications.

Dembitz said, “Upcycling is the process of creatively transforming existing materials into something of greater value. Throughout 2020, countless individuals and businesses around the world pivoted to develop creative new business solutions. As we diversified our own practice towards communicating purpose and mission, we were inspired by the ethos of upcycling.

“Regardless of sector, we tailor communications solutions directly to business needs, providing meaningful, smartly crafted strategies that make an impact and create value,” added Dembitz.

Seifert commented, “Our international team leverages both a global mindset and strong local experience, which allows us to think big picture yet suggest achievable, creative ideas that are relevant locally and regionally in the post-Covid climate.”